Written by Peter Van Der Graaf


A great link building strategy I often use is best described as the "Limited Edition strategy". It's based on the concept that having weird and outrageous items in your product range attracts a lot of attention. Even when such products aren't very lucrative to sell, its relevance to your normal products gets you the right external links.

How it Works

What are you selling? Can you order or create a larger than life version? You're allowed to sell for such an unattractive price that it is seldom sold for real, but you have to make sure you can deliver if it is.

  • If you sell "jeans" with all that factory produced wear and tear, sell an extreme washed pair that it held together by just a few strings.

  • Do you sell "car insurance"? Create a special car insurance for people older than 100 years old.

  • Selling "mobile phones"? Then a gold plated version with diamond inlay for just $100,000 might sell well.

  • Does your site sell "airline tickets"? A ticket around the world in 48 hours, just visiting a country for the stop-over, will probably be seen as ludicrous.

  • Renting out "real estate"? Offering an exclusive apartment including butler, chauffeur, gardener, personal chef, maid and bodyguard will likely feed people's imagination.

I've effectively executed such strategies numerous times. A lot of time is spend on figuring out what extremities you can still really offer. Stay close to the products you do want to rank for, because the anchor text needs to include the correct keywords.

Once you've chosen your limited edition, you need to emphasize the uniqueness of the offer, boost social media, and send out press releases. Bring your new offer in a serious fashion even when you think it is idiotic.

Disclaimer (Contains 18+ Terminology)

European open-mindedness isn't always appreciated in every country, so if you're easily offended, you will want to tread carefully the rest of the way.

Working for several adult stores is always a welcome distraction from my corporate clients. Especially when you can create an item never sold before just for the sake of link building. 3D printing provided just that opportunity.

In the U.S., vibrators.com gained relevant links by offering free 3D models to print your own dildo. Repeating a similar viral in the Netherlands where you could create personal pleasure by ordering one to your own desired sizes, gave rise to a new erotic trend.

It isn't very lucrative to sell these products, but the high value of links and low risk (there is little pre-production cost) makes it all worth the effort.

Who Links to Limited Edition Products?

You should mainly target industry specific magazines. These always love new developments and are highly relevant.

In the example above, we were able to target tech magazines, erotic titles, and women's magazines just by addressing another set of USPs for our invention.

Once these online and offline magazines have covered your story, other sites and blogs are sure to pick it up and they're likely to link to your website. Google loves giving you a top-10 position for all your effort. Just keep in mind that timing plays an important role.

See the full story at: searchenginewatch.com

For more information about Internet Marketing Company and SEO Services, just visit us at www.7strategy.com.

Written by Jennifer Slegg


Despite Google stating they would no longer confirm any of the rolling Panda updates, they seem to have gone back on that and confirmed that yes a new Panda began going live on July 18. However, unlike many of the previous Panda updates, many webmasters have noticed that it does not have as wide of an impact as previous updates.

Matt Cutts has previously stated that Panda updates would rollout over course of 10 days each month, to soften the impact that it has on webmasters when the change happens at once. However, this does make a lot more difficult for webmasters to sometimes determine what is a normal fluctuation and what is actually a new Panda rollout.

For those who actively monitor search key phrases, there is definitely been a lot of fluctuation even on an hourly basis. Some sites will rank for a specific keyword phrase, vanishing hour later, and the return sometimes in relatively the same position other times completely different result pages even.

A lot of people in their Google Webmaster Tools data have noticed that they are getting some definite increase in the number of impressions that they are displaying, but the traffic has remained stable. This is raising the question if Google Webmaster Tools is somehow measuring impressions differently or if there is something else that would account for such an increase in impressions while the click throughs are static.

Something that is noticeable is that a lot of informational sites, both large ones and small ones are being heavily impacted with this new rollout. This includes the big names of the informational sites, such as Wikipedia, and about.com where there are definite changes happening in their rankings.

Google has previously stated that they want to give authority sites a bit more prominence in the search results. Of course, that also means that they need to update their signals in the search algorithm on how Google is determining what is authority versus what are simply spam sites mimicking the authority. This update seems to be targeting authoritative sites - and more specifically what should be considered an authority website and what shouldn't be.

There has also been a bit of chatter that sites that have fared better in this update are active in using Google+. Some sites that saw a decline in rankings have seen them restored or increased in this new rollout when Google+ activity for the site has been done. While this does make people a bit wary that Google is rewarding sites that are on Google+, it has been no secret that it is one of the signals that many believe have has impact on the ranking algorithm.

There is also speculation that some sites that have gotten caught in a previous Panda update, where they have received warnings for unnatural linking, that some of those impacted sites are now ranking again. The member CaptainSalad2 on WebmasterWorld stated a site began ranking again after removing the disavow links that was submitted the same day the tool was originally released last year, which was also the only change made to that site.

While this latest the Google panda update seems to be of a much softer impact than we have seen from previous updates, it is also worth noting that these rollouts generally occur over 10 days and we are only two days into that. So we definitely could see more fluctuations in search results over the next 10 days while Google watches to see how this new update is impacting the search results, particularly spam and authority sites, and then continue to rollout the update and also tweak the algorithm accordingly.

See the full story at: searchenginewatch.com

For more information about Internet Marketing Company and SEO Services, just visit us at www.7strategy.com.

Written by Mary Weinstein

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What is Google Dynamic Remarketing?

Merchants who sell online often use retargeting as it displays ads to shoppers who are more likely to make a purchase since they've already been to the retailers website.

Imagine if you went to Target, then they paid someone to follow you around for the rest of the day showing you things from Target you looked at. Shoes while you get coffee, sneakers at the gym, flats as you drop off your Redbox movie rental.

Target knows you're more likely to buy shoes than the guy next to you since you've already been to their store. Moreover, Target can show you specific shoes you looked at, and items that relate to those shoes (shoe categories, related shoes, etc.) to increase the likelihood of you being interested in checking out those products.

Remarketing: Then and Now

Prior to Google Dynamic Remarketing, smaller online marketers were often unable to retarget using solutions such as Adroll due to spend limits. These merchants could retarget using Google, but were more limited with retargeting options (where to retarget, who to retarget, when to retarget).

Google Dynamic Remarketing overhauled Google's retargeting functionality, making it more accessible and functional to retailers of all sizes.

Google Dynamic Remarketing Features

  • Google Auto Optimized Layout Feature: Merchants can choose from a pre-made list of ad templates and A/B test based on ad performance.

  • Google Product Recommendation Engine: Chooses ads for product ads based on what shoppers have viewed.

  • Google Real Time Bidding Algorithm: Determines bids for each impression.

Google Dynamic Remarketing Visitor Segmentation

Another large change for Google Dynamic Remarketing is who marketers are able to remarket to. Google Dynamic Remarketing allows online retailers to retarget to:

  • Everyone: All site visitors

  • General Visitors: Shoppers who visited your site but didn't look at any product pages.

  • Product Viewers: Online shoppers who have looked at particular product pages.

  • Shopping Cart Abandoners: People who have visited your site, added a product to their shopping cart, and then decided to leave the site without completing the purchase.

  • Past Buyers: Online customers who have purchased items from your site in the past.

Retarget Using Google Dynamic Remarketing

You can liken remarketing with Google to using Product Listing Ads. A little up front leg work, definite maintenance and testing, but proven return on investment.

If you want to remarket with Google Dynamic Remarketing, you can get started here:

  • Send a data feed to the Google Merchant Center Login: You're already doing this if your listing on Product Listing Ads or AdWords. If you are sending a data feed, be sure it's up to date and follows Google's data feed rules.

  • Install a Google remarketing tag on your site: You can test and validate your tag using Google's remarketing validation tools.

  • Build Google Remarketing Campaigns And Ad Groups: Google's remarketing webinaris a great place to get started with Google Dynamic Retargeting.

Google Dynamic Retargeting Best Practices

  1. Include images in your ads: Product Listing Ads convert more and have a better ROI than text ads. Remarketing ads with images reflect the same trend.

  2. Bid more on shopping cart abandoners: There are a whole host of things which can lead an online shopper to abandon the shopping cart. Regardless of the cause, these shoppers had intended to purchase from you at one point. The likelihood of these shoppers converting compared to all visitors or general visitors is much higher.

  3. Bid less on visitors who didn't view products: If an online shopper browsed on your site and didn't look at any products they are less likely to ultimately purchase something. You should still retarget to these customers, just don't spend as much here.

  4. Adjust bids based on visitor variables such as gender, age and website:Since Google Dynamic Remarketing is feed based, you can change make feed changes and add labels to target different variables of visitor groups.

  5. Consider Member Duration and Google Dynamic Remarketing Ads Frequency Capping Times: How long Google retargets to someone and how often visitors see ads are important variables which impact conversion.

    • Google Remarketing Member Duration (or how long a Google cookie follows someone) can last up to 180 days - you'll likely want to retarget for 30 days.

    • Google Remarketing Frequency Capping can be tailored by day week or month for impressions. Best practice for how many ads you serve varies for different merchants, but AdWords and Analytics should help you identify which time periods are best for your website.

See the full story at: searchenginewatch.com

For more information about Internet Marketing Company and SEO Services, just visit us at www.7strategy.com.


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