Written by Alex Moss
is one of the most popular content management systems available
In September 2012, it was reported that WordPress powers 1 in 6
who codes within WordPress on a daily basis, it's easy for me to sell
WordPress to clients. They are assured that the CMS platform is
future proof - at least for the foreseeable future.
downloading and installing WordPress isn't enough to make the site
successful for SEO, security, and performance. But the following
basic tips will improve your WordPress site for SEO
and the user experience.
most of you reading this post already have a live WordPress site,
this post will begin at the point just after a self-hosted
Some WordPress Defaults
item to remove from WordPress sites: the "Hello World" post and
"Sample Page". If the site is still in development, then these
elements are OK to have for testing layout and typography. Once the
site is live to the public, however, make sure you remove them -
you could even delete them from the trash to keep your database a
little less cluttered.
You should rely on better content than the default post and page. If
you want to have better sample content you can download theWP Example
Content plugin by Josh Ferrara and Jonathan Simmons.
addition, remember to remove (or change) the default "Uncategorized"
category. If you want to keep it, at least create a new category that
you know will become the most popular category for you and set it as
default. You can do this within the admin area by navigating to Posts
this is good for SEO: The
sample page and post "Hello World" is less problematic for SEO,
but more important to remove for user experience. However, the
default category should be a top focus for SEO. Your post is
generally not uncategorized, so ensure that you create relevant
categories for all your posts.
default setting for Permalinks isn't an efficient URL structure for
SEO. Changing the setting to Post Name (/%postname%/) is usually best
practice. Some like to use /%category%/%postname%/ as their setting
but can cause a few issues when content for categories aren't
optimized (more on that later).
this is good for SEO:
default setting sets all pages to run via URL parameters, whichGoogle
Some Update Services
pages and posts are created it may take some time for that new URL to
be indexed by search engines (depending on the site's crawl rate).
To speed this up, WordPress offer the chance for you to add update
services within the General Settings page. Ensure these four are in
this is good for SEO: Having
your site indexed is fundamentally the most important thing for you.
If a URL isn't indexed it will never be shown in any SERP. Not
indexing quickly or often enough means your site could miss some big
organic search opportunities, especially if your site relies on
current affairs or breaking news.
Homepage: Blog Posts or a Static Page?
WordPress was a blogging platform. Although still essentially true,
now it's more of a content management system (CMS).
its conception was for bloggers, the default setting sets the
homepage to output your latest posts. If you want to change this to a
blank page for your latest blog posts.
Settings -> Reading settings.
whether you want latest posts or a static page for Front Page
each article in a feed, show the excerpt.
"Discourage search engines from indexing this site" is unticked.
themes actually use a different method by letting you choose a page
template to output blog posts rather than use the default settings.
I'm not a fan of this but is something you should be aware of.
this is good for SEO: Solving
the issues above will help with potential duplicate content and
this is good for SEO: Thumbnails
are useful to display an image smaller than full size, which helps
bandwidth and performance. As an example you may want to upload an
image that is 2,000 x 2,000 px - this size will only be needed for
people who want to download the full size version. Here it would be
better to set a large size to say 940 px to ensure that it fits on
most screens - then simply call that image in the source rather
than the larger version. Note that this is different than adding the
full size image and then resizing to 70 percent in image settings (as
the original 2,000 px image is still called and loaded).
tweaking some default settings, setting permalinks, adding update
services, and customizing media settings - plus installing Google
Analytics - you will greatly improve your WordPress site for SEO
and the user experience.
the full story at: searchenginewatch.com
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