Custom Web Design
Custom Web Design: Is it Optional?
When you decide to put your business online the first thing you have to do is get a website. You will be faced with several options for putting a website up on the internet including using a template, designing it yourself or hiring a professional company to provide a custom web design for you. A custom web design is obviously going to cost more than doing it yourself so you might wonder if it is necessary? The answer depends on whether you want to be successful or not. If you want to make some real money on the internet and compete with the "big dogs" you are going to need a custom web design. A do-it-yourself design or template are great if you want garage sale results, but if you want results like a major retailer you need a custom web design to help create your brand and develop your online presence.
Can you imagine Sam Walton's success if he had decided to run his business from his garage instead of opening a professional storefront? Your website is your storefront and it provides the face of your business online. In the same way your personal appearance is what a person's first impression of you is based on; your website's appearance is how your business is judged. If it looks unprofessional you are going to lose sales no matter how great your product, service or opportunity is.
Custom web design is about as optional for your business' success as exercise is to having a healthy body. You can choose to ignore it, but you aren't going to get the results you desire and your health will suffer in the long run. The health of your online business will suffer in the long run and the short run if you choose to do without custom web design. It is the difference between existing and thriving when it comes to making money online.
Your business website design provides your face on the internet. To your viewers, your business website design doesn't just define how good your website is, it tells them how good your business is. This might seem a little odd at first, but think about it. It is the way the human mind operates-by assumptions. If you go to a store and see a burnt out sign out front and an unswept sidewalk out front, you are going to assume that nobody cares about that store and that what's inside probably isn't worth your trouble.
Custom web design provides a unique professional look for your website and helps you to maximize your business' success. Not only does a custom web design look better, it is also better for search engine optimization which means giving your website more traffic-more traffic means more customers and more customers means more money. This isn't rocket science, but there is a science to custom web design and its proven effect on a business' profits and success on the internet. You can skimp on a lot of things, but custom web design isn't one of them.