Building a Competitive Advantage Starts with Strategic Website Design Planning
Website Design and Web Designers
You wouldn't have a builder start building your house without a blueprint and you shouldn't start have a website designer start building your website without some strategic website design planning first. Your website design plan will help you start building a competitive advantage before you even put your toes in the water. By the time your site is up and running the competition isn't going to know what hit them, all thanks to the time you took to work with your website designer and developer coming up with a strategic website design plan.
So what types of things go into a strategic website design plan? There are a few important things you need to decide before the first design is even conceptualized:
- You need to determine what the goal of your website is. You are usually either looking to provide information, gather information or make a sale of some kind. Before your website design team even begins to think about what your site should look like they need to understand what the desired outcome is going to be.
- Decide what image you are trying to portray. If you are selling bargain items you are going to want an "economical" look; if you are informing the world about the effects of global warming you want a "green" look; if you are selling luxury items you are going to want a "classy" look.
- You also want to establish what design elements are important to you. You may want to include video or flash presentations or maybe just a one page all text sales letter. This is something you want to establish with your design team before the work commences.
Your competitive edge definitely begins with your strategic website design planning, but it doesn't end there. Your website design team will then take the ideas and concepts you have talked about and bring them to life in order to give you the competitive edge you need to succeed on the internet. The time you took to create a plan of action will help make your website design successful and help you start making a profit on the internet very quickly. The old saying says that if you fail to plan you plan to fail and that is very true when it comes to website design. Anything worth doing is worth doing right and doing your website design right means taking the time to develop a strategic plan before you begin.