The Top Four Reasons Your Web Design Matters
Despite what you may hear from the search engine optimizers and writers out there, your web design is crucial to your business' success. There are numerous reasons why your web design matters and we could even write a book on the topic, but today we'll settle for telling you the top four reasons your web design matters:
- The appearance of your website dictates your company's entire image to your viewers. And guess what? They form an impression of your business literally in a fraction of a second. You could have the most dependable service and the best product in the world, but if your web design looks unprofessional people will instantly form an unfavorable impression of your business and they won't even bother to read all that great text about your product and your company.
- Your web design guides your viewers along the path that you want them to take when they visit your site. When the design is done well, rather than drawing attention to itself, your design is strategically drawing the viewer's eye along the path, getting their attention, giving them information and then calling them to action.
- It helps create your "brand". Branding your company means making it stand out and get remembered. This is your goal so you not only get the sale today, but tomorrow and next week and next year as well.
- 4. Your design is what grabs a viewer's attention and makes them stop to read your page. You've got less than a second to influence them to stick around and in that amount of time all they have seen in your design and your title. They often say that "content is king" but the web design is his castle. After all, a king without a castle is just some homeless guy out on the streets, right?
That should clear a few things up, right? Your web design is sort of like the outward appearance of your body. While many people claim that "it's what's inside that counts", we all know that people are making judgments about us based solely on our appearance. It is even more critical with web design, however, because the viewer feels no guilt or remorse for quickly clicking away from your site never to return. Nobody is going to know that they judged your website by its appearance. It's only human nature to be attracted to beautiful things and that includes your website design.