Corporate Web Site Design
How Your Corporate Web Site Design Reflects Your Image
Your corporate web site design is the face of your business online. It reflects your company's image in much the same way that a person's outward appearance reflects their image. When you see a man standing on the side of the road in an expensive suit and tie wearing Italian leather shoes and waving one arm in the air, you assume he is a businessman hailing a cab to get to work. When you see another man on the same sidewalk with an unshaven face, tattered overcoat and holey shoes, you assume he is a homeless man. You have formed an opinion of who these men are without ever hearing them speak a word. Your corporate web site design tells the world who you are before they even read a single line of text on your site.
For one thing, you only have a fraction of a second to make a first impression and you never have that chance again. Your corporate web site design must make an immediate impact which can then be followed up with amazing SEO content that clearly defines your mission statement or sells your product or service. But, until you get the viewer to stop and read your text nothing matters except your design. Once your corporate web site design is making the statement that accurately portrays the image you want to reflect, everything else will fall into place and until that point nothing else is important.
Your corporate web site design shouldn't try to be something it isn't either. The man in the business suit will look awfully silly out on the baseball field and the guy in the pitcher's uniform will look ridiculous in the boardroom. Your corporate web site design should reflect the tone and feeling of your business. If you are selling diamond jewelry you will want an elegant design and if you are selling used sports equipment you will want a sporty bargain look. You want a person who looks at your website for less than a second to instantly be able to recognize that they are in the right place. This is what will keep them "tuned in" to your website and give you a chance to get your message across to them. They say image is everything and when it comes to your corporate web site design that is truer than ever before. You only get one chance to make a first impression and the first impression is the one that lasts.