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Request a web site design proposal.
web designer
A Different Kind of Company
Through strategic planning our Los Angeles web developers we commit 7 deliverables for your business:
Grow your Revenue.
Improve your Customer Relations.
Lower your
costs.
Increase your Brand Awareness.
Enhance your Brand Loyalty.
Clean your house.
Mow your lawn.
Personal service is one of the key ingredients in the success of 7strategy. At 7strategy we like to feel we are working with our clients, as well as for them.
Planning First.
The Internet has forever changed the sales, marketing, customer service, procurement and financial landscape for all businesses. Embracing the fundamental efficiencies and cost effectiveness of the Internet is now essential for all organizations to remain competitive. Without the proper planning, goals, marketing or design, a website is doomed for failure. Our approach is strategic.no Houston website developers design work is undertaken before we set the goals, identify the target market and define the desired user action.
Looking for San Antonio web site developers? Your question for any potential San Diego web designers.will they help you develop a cohesive strategy with proven solutions to harness the elusive medium of interactive marketing?
In Summary.
7strategy is a full service Dallas website design and internet marketing firm. Our goal is to assist you in developing a perfect visual identity to achieve your vision. You get website design solutions that fit your budget constraints and technology needs. With us you get to maximize your website return on investment. We plan, build and promote your 24-hour salesman!
Why Our Clients Choose Us.
You get a Company that Listens.
You get a Return on your Investment.
You get Over 10 Years of
Experience.
You get Award-Winning Graphic Design Skills.
You get the Latest Technology.
You get Innovative Design.
You get a Proven Track Record.
You get On-Call Technical Help.
Browse this small sampling of what other businesses are doing on the web.
We can help you develop a quality online image, and at the same show you how to use your website to grow your revenue and lower your expenses.
Indianapolis Web Design and Web Development.
Custom Web Design, Custom Graphics, E-commerce, Database Integration, Custom Programming and Scripting, Content Management Tools, Self Administration Tools, Form Design, Virtual Location Maps.
Search Engine Optimization, Opt-in Email / Newsletter / Ezine Tools, Strategic Consulting, Data Mining for Tracking and Measurability, Search Engine Marketing, Integrated Branding, Internet Marketing.
San Francisco Print Collateral Design.
Logo, Business Card, Letterhead, Envelope, Brochure, Annual Report, Product Packaging, Promotional Piece, CD Artwork, Press Kits, Promotional Kits, Packaging.
Total Web Design Solution Provider.
Austin Web Site Design Value Added Services.
Our website design services come with all the free services listed below:
Domain name registrations.
Unlimited email accounts (with hosting package).
Site promotion consulting.
Keywords selection consulting.
Search engine submissions.
Browser compatibility design.
Pre-launch content proofing and editing.
On-call technical support.
Contact Us
3 Reasons Why You Need a Website Now, by Dr. Kevin Nunley.
Will Web Marketing Cut into Yellow Page Ad Spending?
Web Site Design Trumps Even Price in Consumers' Buying Decisions
Want ROI now? Evaluate your marketing investment, by Alf Nucifora
3 Reasons Why You Need a Website Now
It baffles my mind how many business owners still don't have a web presence. I hear from people every week who insist that, "It ain't broke, so why fix it?" Why go to all the effort of building--or paying someone else to build--a website when business is going well already? For many businesses, what "ain't" broke today is going to be on the trash heap tomorrow. Here are a few reasons why it's time to fix it by getting a website, even if it "ain't" broke yet: 1. The Live Brochure - most businesses have used the brochure as a marketing format at some point. In the old days, they provided a great deal of information in one handy booklet. But with a website, you get a live brochure that is available for anyone to see anywhere in the world. And there is no limit to the amount of information you can include. 2. Expand Your Business - Maybe you don't have enough money to set up a new shop in another town, but you can do better than that for a tiny fraction of the cost. Set up shop online with an e-commerce site and you have a business presence anyone in the world can take advantage of. 3. It's Expected - These days, for a business not to have a website is akin to using a typewriter to create your business documents. Your customers and clients expect you to progress with the times, and if you don't keep up, they'll leave you behind.
Will Web Marketing Cut into Yellow Page Ad Spending?
A recent survey of small businesses from the Kelsey Group and ConStat found that 77% of use yellow page advertising, but a sizeable 43% are also using their websites as advertising tools. And as eMarketer recently reported, websites are affordable ad vehicles.
Web site design trumps even price in consumers' buying decisions
Web site design heavily influences consumer purchase decisions, says a new survey of American consumers conducted for Genex, an Internet design and development firm, by researchers Synovate eNation. The Genex/Synovate Customer Experience Survey found that 65% of consumers will not shop on a poorly designed site, even if it's the site of a favorite brand. The survey of 1,100 Internet users also found that 30% cease offline purchases from a favorite brand if their online experience is poor. In addition, 30% reported that web site design is more important than a great product. And only 4% will shop on a poorly designed web site even to get a rock-bottom price. "Web site design is not about being pretty or slick -- it`s about the customer experience online and that means, ultimately, that it`s about sales," says David Glaze, vice president of creative for Genex. "As our survey shows, there are substantial financial consequences when a company does not pay enough attention to the usability and information design of its web site." The survey also found: Web site design matters most to the affluent. More than 70% of those earning more than $75,000 per year say that they will not shop on a poorly designed site and may even discontinue offline purchases from a company with such a web site, compared to 60% of those earning less than $50,000. More than 75% of those between 25 and 34 say usability is a very important or extremely important factor in their online and offline purchase decisions, compared to 64% of those ages 45-54.
Want ROI now? Evaluate your marketing investment
If there's one thing the current recession has done, it's to spotlight the need for return on investment on marketing spending. With every corporate expense coming under the minute scrutiny, marketing dollars are no longer immune from the demands of accountability and performance. There's impatience to the demand. Management wants immediate ROI, in many cases payback on the marketing investment within a 12-month period, or less. In terms of specific results, serious questions are being raised about sales and marketing delivery versus spending. Was that expensive sales collateral material really necessary? Has advertising spending really resulted in a significant increase in brand awareness? How effective has that direct response campaign been in generating qualified leads? How effective is the sales function in converting leads to sales? Where the ROI discussion is at its most tenuous is in the areas of modeling and retention. Even though database marketing and CRM implementation are now more prevalent within the marketing universe, there is still little modeling done with respect to identifying the most profitable client and prospect niches and allocating marketing funds accordingly. Too many marketing dollars are distributed according to the Velcro principle -- let's throw them against the wall and see what customers they stick to. There is also an alarming silence on the subject of customer retention. Most marketers still covet fresh leads as distinct from nurturing their existing client base. While not necessarily cheaper, it's quite often easier to solicit the new lead, which often leads to an expensive and unproductive share-of-market war where everyone steals from each other. With a 30 percent-plus annual customer turnover rate, the cellular phone companies are the poster boys for this behavior. One of these days, they, like other marketers, will learn to appreciate the incredible margin potential that resides with the existing customer. Advice for the interested, if ROI is now dominant on your radar screen, consider the following criteria for evaluating the effectiveness of your marketing and sales performance: Zero spending: Evaluate what would happen if, tomorrow, you cut your marketing spending entirely. What would be the impact on sales performance, both short term (first 90 days) and long term (next 36 months)? That's a calculation that most companies don't make and is unquestionably a starting point in determining the value of your marketing effort. More sales effort: If diminishing sales revenue is the current concern, is it simply a matter of appointing more sales people or can that sales increase be garnered by changing to a new sales channel, e.g., from direct selling to online? More measurement: You can't assess ROI without a core base of measurement. This means more metrics, all the time. Be prepared to track performance for every marketing element, e.g., phone, Web site, coupons, sell through rate, etc. The difficult question: As CEO or company head, be prepared to put your sales and marketing people to the test. Never accept a request for incremental spending without a committed estimate of incremental revenue -- and the element of risk involved in the decision. Demand a specific commitment. Cost vs. value: Always compare the value of the prospect vs. the cost of acquisition of the prospect. It's what the direct marketing people do so well. And, if in doubt, test the proposition before final roll out. Again, it's what the direct response folks do so well. Copy the best practice: The organizations that have made marketing ROI an art are out there to be studied and copied. Scrutinize the performance of catalogue companies and direct-to-consumer marketers such as CDW, Amazon.com and Lands' End.
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