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Applying Probability to Landing Page Optimization

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Landing page optimization is based on statistics, and statistics is based on probability theory. And probability theory is concerned with the study of random events.

But a lot of people might object that the behavior of your landing page visitors isn't "random." Your visitors aren't as simple as the roll of a die. They visit your landing page for a reason, and act (or fail to act) based on their own internal motivations.

See the full story at: http://searchenginewatch.com/3634190
Your site's content is at the heart of what your site will rank for, and to a strong degree how well it will rank. Simply put, you need lots of it. I mean tons. Building authority takes more than a page or two, it takes a page or two or ten on every sub-topic of every category of a big idea or kind of product.

OK...once that's done, now what? You built it, now will they come?

They will come only if you've structured your information in a way that's easy for visitors to navigate, and for search engines to understand. You will see the traffic you desire only if your content complements your overall goals, your reputation feeds itself from top to bottom, and you've got good structure.

See the full story at: http://searchenginewatch.com/3634097

Emerging Trends in Web Design

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Web design neither stands still nor waits for technical innovations before evolving new approaches. The best Web designers observe how people interact with the interfaces they create in order to find what design approaches work best. And by looking at some recent redesigns of sites, several design trends appear to be emerging.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/pages/emerging-trends-in-web-design.aspx

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This page is a archive of recent entries in the Web Design category.

SEO is the previous category.

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