Web Design, Website Development and Internet Marketing - One Page Expert Guides: SEO: November 2009 Archives

Don't Overdo the Tweaking

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on November 27, 2009 8:08 AM | Permalink | Comments (0) | TrackBacks (0)

Clients can easily become obsessed with on-page SEO, constantly tweaking title tags, headings, and on-page content. While these activities are important at the right place and time, people shouldn't get obsessed with it. Do the necessary work up front, make some decisions, and then move on.

Tweaking on-page content on existing pages quickly begins to offer you diminishing returns. In addition, you probably have limited resources for SEO. As a result, every minute you spend tweaking (and re-tweaking) on-page factors is a minute you don't spend on promoting the Web site (collectively this includes link building, PR, and social media reference building).

Unlike on-page SEO, Web site promotion nearly always continues to offer good returns. The only exception to this is if your site is dominant in the SERPs in your space.

See the full story at: http://searchenginewatch.com/3635670

Getting Started with a New SEO Project

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Website Marketing

on November 23, 2009 12:15 PM | Permalink | Comments (0) | TrackBacks (0)

It's important to start every Web site development project by understanding the role of SEO in the project. The team of people working on the project has limited time, and most likely they have a schedule. Focusing them on the wrong things will produce less than optimal results.

Let's focus in on the role of SEO in the project plan in the context of developing a new site. But these principles can be applied to any new SEO project with simple modifications.

Start the SEO effort before you write the first line of code. Search Engine Watch readers are probably aware of the following four points:

See the full story at: http://searchenginewatch.com/3635545/

What You Can Do Now to Start Ahead of the Game in 2010

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Website Marketing

on November 19, 2009 8:16 AM | Permalink | Comments (0) | TrackBacks (0)

It's that time when advertisers become retrospective, reviewing everything that's happened in the past few months, taking stock of where they are, while speculating what could happen next. Yes, the season finale of "Mad Men" really puts life in perspective.

The end of the calendar year and the onset of the holidays do too, I guess.

Rather than wait until the bubbly's been popped and the ball has dropped, consider being proactive now. You're almost certainly in code freeze, and developers are already hard at work on the first release of 2010. Providing your team feedback so they can make changes now will get priorities in place in time to kick off the year on an up note for SEO, PPC, and your campaigns as a whole.

See the full story at: http://searchenginewatch.com/3635682

Four Steps to Social Media Marketing Success

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Website Marketing

on November 17, 2009 7:34 AM | Permalink | Comments (0) | TrackBacks (0)

Whether you're a business or an individual, you must wrestle with many complex issues for social media. These can often be overwhelming. Where to even begin?

Rather than be paralyzed, it's often best to understand that there are four simple, yet critical, steps to social media

It's easiest to think of it as a stairway, and the diagram is laid out as such. If you learn anything from this column, it's that you need to take that first step. It's also the most important one. As showcased in the diagram, the four steps are:

1. Listen to your customer and conversations around your brand.

2. Interact -- join the conversation.

3. React -- Adjust your product or service based on feedback.

4. Sell.

See the full story at: http://searchenginewatch.com/3635372

Link Building With a Small Budget

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Website Marketing

on November 13, 2009 7:19 AM | Permalink | Comments (0) | TrackBacks (0)

Link marketing can be expensive -- especially in competitive fields. Let's look at how a business with a small budget can accomplish the task, and get good rankings.

Donate Services for Publicity

Any business can employ this public relations strategy. It's all about donating your services to help nonprofits and community organizations.

Let's say your business is a day spa. Arrange for one of your massage therapist to visit a 911 call center to provide free massages once a week for a month. Then contact local media outlets, the mayor's office, community groups, and others.

Let as many people who could spread the word know about this. Your company will end up with great links, and a great deal of public exposure.

Why once a week for a month? Because you aren't a public relations firm, this allows time each week to reach out and make new contacts in the community. It also allows more opportunities to arrange photos, and video clips with the media.

See the full story at: http://searchenginewatch.com/3635630

Facebook Fan Pages 101

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Website Marketing

on November 10, 2009 7:07 AM | Permalink | Comments (0) | TrackBacks (0)

Now that we have the basics of Facebook down, let's look at one of the best ways to leverage Facebook as a marketer. Facebook started out with the student in mind and soon graduated to cater to businesses.

Many people think LinkedIn is the place to be for professional social networking and Facebook is just for friends and family. However, many organization and businesses reach out every day on Facebook. One of the best ways is through Facebook pages.

Group Pages vs. Fan Pages -- Which Should You Use?

People have asked this question many times at my social media marketing training workshops. There is some confusion about which to use because both have overlapping features. It can be difficult to choose the best option.

See the full story at: http://searchenginewatch.com/3635584

Seven Ways To Tap Social Shopping

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Website Marketing

on November 9, 2009 7:50 AM | Permalink | Comments (0) | TrackBacks (0)

Last year's weak holiday results provide e-tailers with a relatively low hurdle to meet, or exceed, past performance. Doing more than just beating last year' s performance will be hard, especially in a year of restrained shopping, when consumers are looking franticly for "free shipping and handling" offers, sales, and coupons to keep their holiday spending costs down. One strategy marketers are using to support their merchandising efforts is social shopping, because it can have a powerful impact for a relatively low cost. It should be noted that social networks influenced 37 percent of shoppers in 2009, up from 24 percent in 2008, according to e-tailing group research.

As a form of marketing interaction, social shopping continues to evolve. Social shopping has expanded from dedicated social shopping sites like Kaboodle, StyleHive, and ThisNext (where less than 10 percent of U.S. online retailers have a presence) to broader social media sites, like Facebook, YouTube, MySpace, and Twitter (where consumers' various networks connect). Savvy marketers are just following their prospects and customers based on eMarketer's April 2009 assessment of the social networking sites used by U.S. online retailers; roughly three in five U.S. online retailers have a presence on Facebook.

See the full story at: http://www.clickz.com/3635524