SEO: August 2009 Archives

Common SEO Problems of E-commerce Sites

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Website Marketing
on August 31, 2009 8:56 AM | | Comments (0) | TrackBacks (0)
Our strategy team recently embarked on a study of several non-client ecommerce Web sites, analyzing dozens of factors grouped into three main areas: technical infrastructure, content, and linking. Many experts consider these to be the three primary areas of focus for SEO. Of the three, it seems as though there are only two that Webmasters and marketing teams can have full control over: technical implementation and content creation.

Navigation choices and duplication of content onto different URLs often can have a diluting effect on the strength of inbound links, but the primary driver of many of those links is often the brand's strength and history. The creation of compelling, unique content to replace boilerplate product or brand descriptions can also effectively lure people to link to deeper pages of the site.

See the full story at: http://searchenginewatch.com/3634829

The Five Biggest Mistakes in Measuring Social Media

By
Website Marketing
on August 25, 2009 9:29 AM | | Comments (0) | TrackBacks (0)
I know: You feel like you're already taking social media seriously. You're Tweeting and posting, blogging and following. You've got accounts on every site that allows you to share and you've got them all linked together. You're out there and you're social.

Big deal.

It doesn't take much effort to set up an account on most social sites, and the effort involved in putting out content is fairly minor as well. With social media, success isn't 90 percent showing up.

See the full story at: http://www.clickz.com/3634712

Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1

By
Website Marketing
on August 24, 2009 9:20 AM | | Comments (0) | TrackBacks (0)
The unattainable goal for many search campaigns is the ever-elusive melding of PPC and SEO tactics for bigger and better top-line results. Theoretically, the two should go together like peanut butter and jelly.

SEO's thick and salty "peanut butter" should form a strong base and combine well with PPC's more easily transplantable and sweet "grape jelly" to form an unstoppable search/sandwich force, right? Maybe, if you try to put them together in the right way.

See the full story at: http://searchenginewatch.com/3634537

Optimizing the On-Site Engagement Experience

By
Website Marketing
on August 20, 2009 10:04 AM | | Comments (0) | TrackBacks (0)
When we create compelling experiences for users and measure them accurately, we can make incremental gains towards improving the financial return on advertising and the return on other marketing efforts like social media or search engine optimization.

Increasing site effectiveness and visitor satisfaction through on-site engagement optimization ultimately results in a higher conversion rate, which is why it is so important.

By not engaging in optimizing consumers' e-commerce experiences, merchants ultimately risk generating fewer sales over time. That alone should be reason enough to consider routine testing of page elements -- and combinations of them -- to generate more revenue from each user session.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/pages/optimizing-the-on-site-engagement-experience.aspx

Expert Advice From YouTube

By
Website Marketing
on August 19, 2009 9:15 AM | | Comments (0) | TrackBacks (0)
Last month, 77 percent of Americans online watched a video. By now, we all know that the right video can make or break a campaign.

From a consumer perspective, online video marketing is the fastest-growing medium in history, having gone from zero to mass market globally in three short years. Video attracts the attention of millions, and it's essential that brands and agencies handle it correctly.

See the full story at: http://www.clickz.com/3634701

Developing a Social Media Strategy 101, Part 2

By
Website Marketing
on August 18, 2009 11:01 AM | | Comments (0) | TrackBacks (0)
What the best form of measurement is for social media. Well, it depends. You probably hate it when people say that, but it's true.

What do you want to accomplish with your business and what role will social media play in helping you to accomplish your objectives? This is what you want to measure.

This becomes your strategy. Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek.

See the full story at: http://searchenginewatch.com/3634709

Are Language Options Hurting Your International Sites?

By
Website Marketing
on August 17, 2009 8:45 AM | | Comments (0) | TrackBacks (0)
Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix.

The most common of these problems is the use of language or location detection to dynamically show the visitor the language or country site of their preference or give them the option of selecting where they want to go. While this is a convenience to the visitor, it causes problems for the spiders to access the different versions of your site.

See the full story at: http://searchenginewatch.com/3634625

Link Building Tactics 101, Part 2

By
Website Marketing
on August 10, 2009 9:12 AM | | Comments (0) | TrackBacks (0)
As you work toward a program of building links to your site, one important factor to consider is "who" will be doing the work.

"Link building" because it implies "quantity over quality." It's important to focus instead on the idea of reaching out to others and building quality connections that make sense.

Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Would you leave that job to an intern? Keep this in mind as you read these other link building ideas.

See the full story at: http://searchenginewatch.com/3634591

SEO Friendly Site Structure - If You Build it, Will They Come?

By
Website Marketing
on August 7, 2009 8:36 AM | | Comments (0) | TrackBacks (0)
Your site's content is at the heart of what your site will rank for, and to a strong degree how well it will rank. Simply put, you need lots of it. I mean tons. Building authority takes more than a page or two, it takes a page or two or ten on every sub-topic of every category of a big idea or kind of product.

See the full story at: http://searchenginewatch.com/3634097

Link Building Tactics 101, Part 1

By
Website Marketing
on August 5, 2009 8:36 AM | | Comments (0) | TrackBacks (0)
Link building is widely considered one of the most important elements to obtaining high rankings in the major search engines. It also involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. This two-part article will explore several ideas on building quality links to your site.

Contextual Link Building
While the quantity of inbound links is important, the quality of those links is much more important. Links from sites that are topically or contextually related to your site carry much more weight than links from unrelated sites.

See the full story at: http://searchenginewatch.com/3634521

Invest Time in Twitter Now for Long-Term Rewards

By
Website Marketing
on August 4, 2009 9:15 AM | | Comments (0) | TrackBacks (0)
There are so many different ways to engage in link building for your site. Social media networks, such as Twitter, are one of the latest vehicles for building links.

But in the long term, Twitter represents much more than just a way to build links. It's a way to establish yourself as an expert in your field, potentially drive significant traffic, and gain "social media authority," which may one day soon factor into the ranking algorithms of Google and other search engines.

Many people have written about what a great opportunity Twitter represents for publishers, and they're right. But it isn't a free ride, and requires serious effort to pull off.

See the full story at: http://searchenginewatch.com/3634536

Combining PPC and SEO Effectively, Part 1

By
Website Marketing
on August 3, 2009 9:02 AM | | Comments (0) | TrackBacks (0)
The unattainable goal for many search campaigns is the ever-elusive melding of PPC and SEO tactics for bigger and better top-line results. Theoretically, the two should go together like peanut butter and jelly.

SEO's thick and salty "peanut butter" should form a strong base and combine well with PPC's more easily transplantable and sweet "grape jelly" to form an unstoppable search/sandwich force, right? Maybe, if you try to put them together in the right way.

See the full story at: http://searchenginewatch.com/3634537
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About this Archive

This page is a archive of entries in the SEO category from August 2009.

SEO: July 2009 is the previous archive.

SEO: September 2009 is the next archive.

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