SEO: July 2009 Archives

Evaluating SEO Proposals

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Website Marketing
on July 30, 2009 8:21 AM | | Comments (0) | TrackBacks (0)
Have you ever undertaken a search for an SEO vendor/partner? Are you thinking about starting to look for a new partner soon?

Because Search Engine Optimization is sometimes not fully understood by clients, they often struggle to know what to look for in a partner, and what types of activities and deliverables an SEO project should entail.

When you solicit proposals from vendors, it is important to have a frame of reference for what to expect in a proposal. What are elements that should be a part of a typical SEO project? What does a comprehensive, well-defined SEO program or project look like?

See the full story at: http://www.clickz.com/3634447

Creating Effective Press Releases for Power SEO

By
Website Marketing
on July 29, 2009 8:36 AM | | Comments (0) | TrackBacks (0)
Press releases are an effective means to attract media attention, but it is also one of the most cost-effective munitions in the search engine optimization and marketing arsenal. With a solid grasp of the English language and some company and industry knowledge, the transition to being an effective SEO-PR master is easier than you might think.

The Many Benefits of an SEO-PR Strategy
If you're not sending press releases through distribution services and directly to those you believe are the most influential in your industry, you should be.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/07/14/creating-effective-press-releases-for-power-seo.aspx

Focus on the Creative, Not Just Clicks

By
Website Marketing
on July 16, 2009 9:16 AM | | Comments (0) | TrackBacks (0)
eMarketer and others have brought to light the concept of view-through conversion. This is essentially when users see an online ad but do not click on it, only to search for the product, brand or service that they saw in the ad at a later time. This can be accomplished by entering the company URL directly into the browser bar, a search through a search engine, or even through social sites. Lately this idea has been getting some attention, and it holds significance for affiliates and website owners. While the ad might not get clicked, it still leaves an impression and delivers key information to users for later use.

What this means is that the ad is a starting touch point, but certainly not the end. It also means that the ad itself needs to leave an impression and facilitate further information gathering. As an affiliate it's critical that your advertisement doesn't just drive a search for the product you sell, but a search to buy that product on your website.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/07/08/focus-on-the-creative-not-clicks.aspx

Understand the Impact of Social Media

By
Website Marketing
on July 15, 2009 9:26 AM | | Comments (0) | TrackBacks (0)
Everyone's talking about social media, and companies are trying to leverage it for marketing, customer outreach, and PR. They're hopping on the Twitter bandwagon, creating Facebook groups, and building communities in the hopes of luring customers.

A few succeed, but many pour a lot of resources (time, money, brain share) into these efforts and don't have much success. The biggest concern is they haven't defined what success might look like for themselves or their customers and potential prospects.

See the full story at: http://www.clickz.com/3634369

SEO: Do You Link Three-Ways?

By
Website Marketing
on July 10, 2009 9:28 AM | | Comments (0) | TrackBacks (0)
Hopefully by now you've come to the realization that the more links you have pointing to your website the higher it will be positioned on search engines. Getting links (or earning them) however is a time consuming and often complicated and costly undertaking - even for the most noteworthy professionals.

Having an SEO strategy is clearly important - despite the fact that Google and others frown upon any manipulation to improve rankings.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/30/seo-do-you-link-three-ways.aspx

SEO: Do You Link Three-Ways?

By
Website Marketing
on July 10, 2009 9:15 AM | | Comments (0) | TrackBacks (0)
Hopefully by now you've come to the realization that the more links you have pointing to your website the higher it will be positioned on search engines. Getting links (or earning them) however is a time consuming and often complicated and costly undertaking - even for the most noteworthy professionals.

Having an SEO strategy is clearly important - despite the fact that Google and others frown upon any manipulation to improve rankings.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/30/seo-do-you-link-three-ways.aspx

3 Common Social Media Mistakes

By
Website Marketing
on July 7, 2009 8:13 AM | | Comments (0) | TrackBacks (0)
A lot has been written about what to do within social media. As a refreshing change of pace, let's look at some things to avoid.

1. Not Every Company Needs a Big Social Media Presence

See the full story at: http://searchenginewatch.com/3634242

Top Signs Your Site Isn't Ready for Prime Time

By
Website Marketing
on July 3, 2009 9:49 AM | | Comments (0) | TrackBacks (0)
Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all.

Yeah, sure, some important things work today that weren't even available years ago -- namely blog content and promotion, and social media promotion through Digg, StumbleUpon, Reddit, Propeller, Twitter, or what have you.

Yeah, we should always find ways to add fresh content to our Web site, optimize all digital assets that we have (images, video, etc.), but the real SEO basics are still often overlooked or not understood by many.

See the full story at: http://searchenginewatch.com/3634178

Leveraging Social Media Buzz for SEO Success

By
Website Marketing
on July 2, 2009 8:42 AM | | Comments (0) | TrackBacks (0)
Lots of discussion centered on the importance of buzz and how to build it, but more insight is always needed about how to leverage buzz for your SEO efforts. How do you build buzz, use it to build link authority, and ultimately improve your search engine rankings?

See the full story at: http://www.clickz.com/3634134

Link Marketing Challenges & Solutions

By
Website Marketing
on July 1, 2009 9:36 AM | | Comments (0) | TrackBacks (0)
What are two of the biggest obstacles companies face in link marketing? Developing linkable content and making people aware of it. Here are some insights from my experience that will make it easier to overcome those obstacles.

First let's look at linkable content. Content could be anything from an interactive tool, to videos, to user-generated content. Don't limit yourself to thinking content is just written words by a writer.

See the full story at: http://searchenginewatch.com/3634212
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About this Archive

This page is a archive of entries in the SEO category from July 2009.

SEO: June 2009 is the previous archive.

SEO: August 2009 is the next archive.

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