SEO: June 2009 Archives

How Long Should It Take for SEO to Show Results?

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Website Marketing
on June 25, 2009 9:24 AM | | Comments (0) | TrackBacks (0)
The typical question that gives many SEO professionals a bit of a gut-check is, "How long will it take for you to show me results?" Typically, the answer will vary based on the age of the site in question and the level of competition for high volume keywords, if boiling it down to two major factors.

However, there are considerably more elements to a fully-fledged answer. These are also split into new vs. redesigned or reformatted (URL) Web site.

See the full story at: http://searchenginewatch.com/3634072

Quality SEO Pays for Itself

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Website Marketing
on June 24, 2009 9:58 AM | | Comments (0) | TrackBacks (0)
I saw this question posted on a message board recently:

Title: Wanted SEO/SEM Vendor Referral Message: Does anyone have a COST EFFECTIVE SEO and SEM vendor referral. I am open to outsourcing, if referral for trustworthy vendor. Thanks, "Uninformed Buyer"

I actually cringed in horror; just look at those capital letters on precisely the wrong attributes! Cost is usually the wrong question to focus on when choosing a search engine optimization professional, as it implies you are buying a commodity.

Strategic effectiveness and search marketing profitability impact are much more appropriate questions. A quality SEO is all too rare, and should be priced like fine artwork.

If search engine optimization is about organic ranking effectiveness on the web that drives relevant, converting and revenue-generating traffic - wouldn't online research of organic listings be a good first step? I'd assert it would be a good place to create a short prospect list of vendors to perform due diligence.

See the full story at: http://searchenginewatch.com/3634113

Search Engine Submission 101, Part 2

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Website Marketing
on June 20, 2009 8:18 AM | | Comments (0) | TrackBacks (0)
As I stated previously, manual and automated search engine submissions are still around, but are of little to no value. Some would maintain they are a complete waste of time. So what's the alternative?

Google Sitemaps Back in 2005, Google launched an initiative called Google Sitemaps, which provided webmasters with a better tool to keep Google informed of new web pages and updates. This was a much better process than having webmasters submitting their site manually or in some automated way.

Later, Yahoo, MSN and Ask united around the XML sitemap protocol and they are all supporting it through Sitemaps.org. So if you are considering any type of submission, then this is the way to do it.

See the full story at: http://searchenginewatch.com/3633773

Search Engine Submission 101, Part 1

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Website Marketing
on June 19, 2009 8:08 AM | | Comments (0) | TrackBacks (0)
Although it isn't as important as it once was, search engine submission is still a SEO best practice. Search engines prefer finding your site and associated Web pages on their own. However, submitting your site to search engines doesn't hurt, as long as you're careful not to overdo it.

See the full story at: http://searchenginewatch.com/3633692

Video Search 101, Part 2

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Website Marketing
on June 18, 2009 9:28 AM | | Comments (0) | TrackBacks (0)
Many people agree that its video searching capabilities are much better than Google's. This is just another indication that video search is growing in importance.

Last time, we looked at keyword research, tips on video production, and landing pages for video search. Today, we'll look at distribution and keyword placement and tracking/analytics.

See the full story at: http://searchenginewatch.com/3634013

Video Search 101, Part 1

By
Website Marketing
on June 17, 2009 9:42 AM | | Comments (0) | TrackBacks (0)

With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices:

1. Keyword research

2. Video production

3. Landing pages

4. Distribution and keyword placement

5. Tracking/analytics

See the full story at: http://searchenginewatch.com/3633933

Facebook Advertising Basics | Social Promotions

By
Website Marketing
on June 11, 2009 8:25 AM | | Comments (0) | TrackBacks (0)
Let's move beyond traditional search engine marketing for a moment and focus on another very viable opportunity in Facebook advertising. It might be the largest social network site ever developed and is ripe with social marketing opportunities, but it also presents an amazing opportunity to advertise. Facebook is an impressive advertising platform that enables Web marketers/online advertisers to target by interest and demographics. Early adopters recognize it and are already leveraging the platform to drive high quality, inexpensive traffic.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/05/19/facebook-advertising-basics-social-promotions.aspx

Is There a Link Between SEO and Social?

By
Website Marketing
on June 10, 2009 9:25 AM | | Comments (0) | TrackBacks (0)
Why would you go to an SEO firm for the execution of a social campaign?

As you may be able to tell, I'm also trying very hard not to use the term "social media." That term hardly reflects what is essentially modern public relations. Generally speaking, the average SEO shop is a technical resource helping clients to develop or reengineer Web pages to make them more crawler friendly. In my experience, the majority of SEO shops rarely even provide link building services. Having said that, I've always believed that link building is more of a public relations and marketing exercise than it is an SEO one.

See the full story at: http://www.clickz.com/3633920

Future Proofing SEO

By
Website Marketing
on June 9, 2009 7:44 AM | | Comments (0) | TrackBacks (0)
With all the recent announcements from Google I/O, Microsoft's Bing replacement of Live Search, and Yahoo's shuttering of GeoCities and Yahoo 360, it feels like search is changing in front of our eyes and that somehow SEO must be changing, too. Yet SEO has always been a moving target.

See the full story at: http://www.clickz.com/3633947

Why Not a Widget?

By
Website Marketing
on June 5, 2009 9:15 AM | | Comments (0) | TrackBacks (0)
A recession doesn't mean that people stop searching the Web. Searching the Web isn't a fad -- it's totally gone mainstream just like streaming media. Sales might drop and conversion rates might falter a bit, but search traffic isn't going down in flames due to the economy. However, search engines will continue to change, and with it SEO will continue to evolve.

See the full story at: http://www.clickz.com/3633786
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About this Archive

This page is a archive of entries in the SEO category from June 2009.

SEO: May 2009 is the previous archive.

SEO: July 2009 is the next archive.

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