SEO: March 2009 Archives

What Is Adobe's SEO Technology Center?

The center goes beyond just Flash and refers to rich Internet applications (RIAs) when talking about optimizing for SEO. Along with Adobe Flash, RIAs encompass a variety of other technologies and platforms, including Ajax, Curl, JavaFX, and Microsoft Silverlight.

While the technology center is primarily intended for developers, it's written in a way that resonates with marketers as well. Although marketers may not understand all the technical jargon, they can interpret enough to take action and provide direction to their development teams.

What Does the Technology Center Offer?

The center is made up of a series of articles that provide actionable tips and tricks and step-by steps guides for developers to follow. While the amount of content is a bit lean at the moment -- having just launched this month.

See the full story at: http://www.clickz.com/clickz_email_experts/search/results/newsletter

What Is Adobe's SEO Technology Center?

The center goes beyond just Flash and refers to rich Internet applications (RIAs) when talking about optimizing for SEO. Along with Adobe Flash, RIAs encompass a variety of other technologies and platforms, including Ajax, Curl, JavaFX, and Microsoft Silverlight.

While the technology center is primarily intended for developers, it's written in a way that resonates with marketers as well. Although marketers may not understand all the technical jargon, they can interpret enough to take action and provide direction to their development teams.

What Does the Technology Center Offer?

The center is made up of a series of articles that provide actionable tips and tricks and step-by steps guides for developers to follow. While the amount of content is a bit lean at the moment -- having just launched this month.

See the full story at: http://www.clickz.com/clickz_email_experts/search/results/newsletter

The issue of Flash and SEO is a never-ending one. It's an ongoing struggle between designers and SEO experts to find a solution that offers the bells and whistles that Flash Web sites deliver, while avoiding the potential SEO pitfalls that come along.

See the full story at: http://www.clickz.com/3633078

For as long as I can remember, Flash and search engine optimization have gone together like oil and water - but that is definitely changing. In an effort to make SWF files a first-class citizen in the world of searchable Web results, Adobe has been recently working with search engines to make SWF content more searchable. The information resource released may help some designers overcome the inherent challenges with flash and SEO immediately.

Adobe has provided Flash Player technology to Google and Yahoo! that allows their search spiders to navigate through a live SWF application - almost as if they were virtual users. The Flash Player technology runs a SWF file in a similar way the file would run in Adobe Flash Player in the browser. It returns all of the text and links that occur at any state of the application back to the search spider, which then appears in search results to the end user.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/03/17/flash-amp-seo-together-at-last-sort-of.aspx

Recently in e-commerce search engine marketing and analytics news:

• iPerceptions and Web analytics guru Avinash Kaushik announce an upgrade to their free online survey service.

• Logic361 announces its "SEM Opportunity Dashboard" designed to maximize pay-per-click campaigns.

• Plus, Yahoo's testing of rich media ads in paid search listings show promise for prosperity. • Finally, we provide links to a Google Analytics guide and Website Optimizer's new YouTube channel.

Ask and Ye Shall Receive: Online Survey Segmentation

Beginning this week, e-commerce site owners can use 4Q to capture visitor feedback on "path-to-site" and visit frequency, gaining the ability to segment responses by visitor group and type. 4Q users can cross-tabulate these data points with the core 4Q insights on task completion and site satisfaction to gain a clearer understanding of how well their sites are catering to the needs of their diverse visitor segments, according to the company.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3806396

In "Keyword Analysis Exercise," we took a deep dive into answering questions about the role keyword density plays in search engine results.

Using one of my favorite tools to answer the question, we determined there's no magic equation that can be factored into producing better results. However, we determined that if you want a Web page to be found for a particular keyword phrase, you better put the words on the page. While this seems like a no-brainer to most of the folks in the SEO industry, it's a concept many people fail to grasp.

Let's start looking at some of the other signals that Web pages send to the search engines that help determine the overall relevance of the content to the query. Namely, inbound links.

See the full story at: http://www.clickz.com/3633048

For several years, search engine optimizationconsultants and agencies have faced one major challenge, beyond keeping up with ever-changing organic ranking algorithms: lack of implemented recommendations. What causes this "implementation paralysis"? The answer is typically grouped into three areas:

1. Technology barriers.

2. The approval process.

3. Ownership issues within the site's organization.

Let's look at some examples of each of these results-paralyzing factors, and some ways to avoid or mitigate them.

Technology Barriers to SEO Implementations

Working with an organization that produces both HTML Web sites and major e-commerce platforms with IBM and Microsoft technologies on a regular basis has allowed me to observe and help overcome technology roadblocks frequently over the past few years. Having an internal team of more than 200 e-commerce engineers and dozens of Web designers who are eager to work with us (the search and media practice and specifically our SEO teams) in developing search-friendly sites and platforms streamlines the SEO process when it comes to dealing with technology issues.

See the full story at: http://searchenginewatch.com/sew_email/experts/sem_crossfire