Despite the recent, sharp downtown in the economy, many experts say now is not the time to cut back on search engine marketing (SEM) and search engine optimization (SEO). In fact, with online shoppers saying they plan on cutting back on spending this holiday season, now may be the perfect time for you to optimize your site to attract every prospective customer you can -- and keep your current customers coming back for more. Best of all, optimizing your site, giving it a pre-holiday facelift, needn't be expensive or time consuming. And the return on your investment could (and should) more than offset the cost.
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