Recently in SEO Category

SEO or PPC, which is better? That was one great debate at SES London which included excellent arguments from the SEO camp, followed by a strong defense for PPC - before Fantomaster decided that there's no need to worry about the rules, as black hat is the way forward!

There's a growing divide between online marketers who enjoy organic search and those who prefer paid search. So what do your preferences say about you?

Do you enjoy hours spent analyzing search terms and bidding on long tail PPC keywords that squeeze an extra 20 percent return out of your budget? Or do you prefer to add lasting value to a Web site over the long term, gradually building authority through clever content and inching your way to the top of the natural search results?

See the full story at: http://searchenginewatch.com/3639692

I was reading a blog post from John Andrews about a test that Google is running in the Nordic regions, and the news was a bit shocking...at least, initially.

If you're in the region, and have a Google Webmaster Tools account, you can submit a request to be included within an SEO site clinic that Google staffers will provide. Right now, they are only looking for four participants/Web sites.

Here's what is mentioned on Google's "Inside AdWords" blog post for this region:

A site clinic is where we go through the website you submit, provide feedback on them and share tips on how they can improve. This could make them better geared toward search engines, which will give better results in such as Google search. Hopefully, the work could lead to increased visibility for their website.

See the full story at: http://www.clickz.com/3636505

Searching for a way to steadily build links every week while increasing traffic and exposure? Get your content published on other Web sites.

This marketing technique has been successfully used in print publications and works even better online. Here's how to streamline the process.

First, set a specific goal of how many unique pieces to get published every week or month. It's important to start small so you don't feel overwhelmed and can make sure all the resources are in place.

A specific goal keeps everyone focused. Once the process is flowing smoothly, increase the targeted goals.

See the full story at: http://searchenginewatch.com/3636452
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This page is a archive of recent entries in the SEO category.

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