We marketers spend a lot of time trying to figure out what our customers want. Likewise, customers spend a lot of time trying to tell us what they want! The good news is that Web analytics tools can provide us with strong signals about our customers. Your internal search reporting is one great place to look. After all, when a visitor searches for something on your site, they're asking you a question. How well are you answering? Here are a few ways to use internal search data to improve your bottom line and put smiles on more customers' faces:
See the full story at: http://www.clickz.com/3640513
See the full story at: http://www.clickz.com/3640513
