Talking about product feeds definitely isn't the best conversation icebreaker. Even among online marketers, discussing product feeds will likely get you a lot of one word answers and checking of sports scores on iPhones. However, the value of feeds is often overlooked.
Product feeds are so imperative because, quite often, these are the source of data for your Web site, shopping engines, search ads, and more. By thinking of these feeds as a representation of everything you're trying to sell, rather than a geeky issue for IT departments, you may find many untapped opportunities. Or, if this helps, you can even think of your product database as the nourishing spring from which the woodland creatures of search marketing drink -- just don't admit that to anyone
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