Jamie Smith, CEO of EngineReady -- a search marketing company with several Fortune 500 clients -- has a bad beat story that is a cautionary tale for consultants in the search industry. His company became responsible for hundreds of thousands of dollars in AdWords spend.
Smith had worked with this company for more than three years and billed them for PPC spends without problems. But when the company suddenly went out of business, Smith's company, which had been paying Google directly and billing the client, found themselves liable for the money spent.
This question of how consultants should structure pay for PPC spends by their clients has a number of caveats.
See the full story at: http://searchenginewatch.com/3636477
Smith had worked with this company for more than three years and billed them for PPC spends without problems. But when the company suddenly went out of business, Smith's company, which had been paying Google directly and billing the client, found themselves liable for the money spent.
This question of how consultants should structure pay for PPC spends by their clients has a number of caveats.
See the full story at: http://searchenginewatch.com/3636477
