PPC: November 2009 Archives

The Google Wave (of Ad Releases)

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Website Marketing
on November 30, 2009 7:21 AM | | Comments (0) | TrackBacks (0)
You probably thought this column would be about Google Wave. Well, it is and it isn't. Sure, Google has launched a collaboration application to a limited number of beta testers. However, the really important "wave" out of Google this year is the wave of new ad formats, ad opportunities, and monetization methods that are going live soon or are live now.

Let's look at each of these new ad "opportunities," some of which you can opt into, others designed to become part of your standard PPC spending. Either way, one thing is clear: Google is set on monetizing greater percentages of its screen real estate while maintaining or even improving the search experience. As usual, Google manages to pull off both simultaneously, but it's going to run out of levers to pull soon, because it's pulling a ton of levers this year.

See the full story at: http://www.clickz.com/3635702

Identify New Paid Search Opportunities

By
Website Marketing
on November 20, 2009 7:37 AM | | Comments (0) | TrackBacks (0)
Google has 64.9 percent market share, and a combination of Yahoo, MSN, Ask, and AOL makes up the other 35 percent, according to the September comScore search engine rankings report. What about the searches that are done on CNN.com, Business.com, or the NYTimes.com? These Web sites all display search ads that get their listings from one of the major search engines.

Search engines like Google have built such a robust technology and network of advertisers that it looks to leverage these resources by getting additional search volume from people who don't search from Google. To do this, Google and other major search engines look to partner with Web sites that have regular visitors and publish content, but don't have a robust search engine technology. This creates an ideal partnership where both the publisher and search engine can mutually benefit.

So the question is how do these relationships impact your paid search campaigns, and how can you use this information to alter your results?

See the full story at: http://searchenginewatch.com/3635631

What You Can Do Now to Start Ahead of the Game in 2010

By
Website Marketing
on November 19, 2009 8:16 AM | | Comments (0) | TrackBacks (0)
It's that time when advertisers become retrospective, reviewing everything that's happened in the past few months, taking stock of where they are, while speculating what could happen next. Yes, the season finale of "Mad Men" really puts life in perspective.

The end of the calendar year and the onset of the holidays do too, I guess.

Rather than wait until the bubbly's been popped and the ball has dropped, consider being proactive now. You're almost certainly in code freeze, and developers are already hard at work on the first release of 2010. Providing your team feedback so they can make changes now will get priorities in place in time to kick off the year on an up note for SEO, PPC, and your campaigns as a whole.

See the full story at: http://searchenginewatch.com/3635682

Can You Profit From Pay-Per-Call?

By
Website Marketing
on November 12, 2009 7:55 AM | | Comments (0) | TrackBacks (0)
Display advertising is on the ropes, search engines frown upon text links and the FCC has a few choice words about sponsored posts. Why is everyone trying to keep affiliates down? They aren't... really. What you as an affiliate do have going for you is that networks and merchants are innovating, and looking beyond traditional affiliate models towards solutions like Pay-Per-Call. But how can you leverage that as an affiliate to turn a profit?

Affiliate Networks are jumping on the Pay-Per-Call bandwagon left and right. Back in early August, WM reported that Linkshare opened its Pay-Per-Call service. Commission Junction followed suit and now also offers a similar program. Just today, ShareASale is the latest to formally provide a Pay-Per-Call program and is doing so for all of its 2500 merchants (after an exclusive beta).

"Pay-per-call offers a great new revenue opportunity for both merchants and affiliates," said ShareASale CEO Brian Littleton in a press release issued earlier. "Affiliate marketing is no longer just online. Consumers who were more difficult to reach in a purely online environment are now a new audience for affiliates to target. The system is simple to set up, easy to use, and integrates with a merchant's traditional online initiatives."

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/11/11/can-you-profit-from-pay-per-call.aspx
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About this Archive

This page is a archive of entries in the PPC category from November 2009.

PPC: October 2009 is the previous archive.

PPC: December 2009 is the next archive.

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