PPC: October 2009 Archives

Competitive PPC: Keep Your Edge

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Website Marketing
on October 20, 2009 11:49 AM | | Comments (0) | TrackBacks (0)
Staying competitive for your most sought-after keywords requires diligence, persistence, and a strategic utilization of the tools and reports that are available to you as a pay per click (PPC) manager. Improve and preserve the performance of your highly-competitive keywords by following these strategic guidelines. Learn how to optimize your account structure, write targeted and benefit-driven ad text, how to properly utilize match-type options, use negative keywords, diversify with long tail terms and implement the right bidding strategy for your business.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/10/07/competitive-ppc-keep-your-edge.aspx

Relevance Signals for PPC Search

By
Website Marketing
on October 9, 2009 9:25 AM | | Comments (0) | TrackBacks (0)
Practitioners of SEO talk a lot about the signals search engines use to determine whether one page or site is more relevant than another. Although this topic is rarely discussed with respect to paid search, it should be considered when planning and executing your own search campaigns as well as when evaluating your competitors' campaigns. By understanding relevance all the way through the search experience -- from the moment the searcher starts filling out that search box till the time she leaves your site (assuming she got there at all) -- you can put yourself in the shoes of both the search engine and the consumer.

See the full story at: http://www.clickz.com/3635150
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About this Archive

This page is a archive of entries in the PPC category from October 2009.

PPC: September 2009 is the previous archive.

PPC: November 2009 is the next archive.

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