PPC: September 2009 Archives

hear one big question over and over again when I speak: where do I trim the fat from my online budget?

If you aren't being asked to do more with less, then just wait. You will.

Online marketers that have well-monitored stews of traffic on their site are hesitant to do anything other than add to the traffic pot. The thought of shifting or slashing online budgets and risking traffic is surely keeping many marketers up way past their bedtimes. They feel like their marketing/traffic mix is some house of cards and the most delicate of movements will send traffic and conversions into the ether

See the ful story at: http://www.clickz.com/3635090
The number of companies performing SEM in silos is still surprising. They'll hire one agency to do PPC and another to do SEO. Or they'll have an in-house marketer doing PPC, while SEO is delegated to their IT department.

These scenarios aren't inherently bad. They can work very well -- if there's communication between the two. In Part 1, we outlined ways to integrate PPC with e-mail marketing. Today we'll talk about the key information that should be shared when integrating PPC with SEO.

Step 1: Develop a Master Keyword List

In school, we knew we had to do our homework if we wanted to get good grades. It's no different in search marketing.

See the full story at: http://searchenginewatch.com/3634874
It's the one discussion that every Website promoter wants to know - which traffic source is more valuable when it comes to conversion.

Search marketing service and software provider Engine Ready released an update to its ongoing study which compares conversion data of visitors arriving on sites from PPC ads, organic listings, other websites and direction navigation (typing the URL).

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/08/24/seo-vs-ppc-the-engine-ready-study.aspx
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About this Archive

This page is a archive of entries in the PPC category from September 2009.

PPC: August 2009 is the previous archive.

PPC: October 2009 is the next archive.

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