PPC: August 2009 Archives

Measuring Success -- How Deep Do You Go?

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Website Marketing
on August 27, 2009 9:01 AM | | Comments (0) | TrackBacks (0)
When starting a paid search campaign for any client or promotion, one of the first questions that comes up is, "How are you defining success of this campaign?"

How you answer this question has significant impact to the way your campaigns will be set up and run. This includes keyword selection, bidding decisions, engine selection, and many more important factors.

Paid search advertisers should dive deeper into measuring success than just a typical ROI goal (revenue/ad spend). This goal undervalues the true measure of what drives a successful business -- profit.

See the full story at: http://searchenginewatch.com/3634744

The Art of the Landing Page: 7 Tips For Increasing Conversions

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Website Marketing
on August 26, 2009 8:12 AM | | Comments (0) | TrackBacks (0)
Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates.

These approaches work across a surprisingly wide variety of circumstances and industries:

1. Remove Choices

You should be very clear about your desired conversion action (whether it's a sale, download, form-fill, or simply a click-through to another page). All other clickable links or choices on the page should be eliminated, or at least visually de-emphasized.

See the full story at: http://searchenginewatch.com/3634740

Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1

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Website Marketing
on August 24, 2009 9:20 AM | | Comments (0) | TrackBacks (0)
The unattainable goal for many search campaigns is the ever-elusive melding of PPC and SEO tactics for bigger and better top-line results. Theoretically, the two should go together like peanut butter and jelly.

SEO's thick and salty "peanut butter" should form a strong base and combine well with PPC's more easily transplantable and sweet "grape jelly" to form an unstoppable search/sandwich force, right? Maybe, if you try to put them together in the right way.

See the full story at: http://searchenginewatch.com/3634537

PPC Search Ads: Guilty Until Proven Innocent?

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Website Marketing
on August 14, 2009 8:21 AM | | Comments (0) | TrackBacks (0)
When your PPC campaign first goes live or you add new keywords or creative to your campaign, do the search engines give your new additions the benefit of the doubt (regarding them as "innocent till proven guilty of being irrelevant"), or are they deemed "guilty till proven innocent (relevant)?" Over time, the answer to this question has changed and it will likely continue to change as the search engines find the right balance between advertisers' need for speed in getting listings live and consumers' desire to see listings that have proven themselves relevant in comparison to their peers.

See the full story at: http://www.clickz.com/3634629

PPC Integration, Part 1: Integrating PPC with E-mail

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Website Marketing
on August 11, 2009 8:20 AM | | Comments (0) | TrackBacks (0)
Pay-per-click ads are a great marketing tool all by themselves. They can be used to generate significant amounts of new traffic and leads. However, PPC doesn't need to be a standalone channel.

On this post we will cover ways to integrate PPC with other marketing channels. Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies across channels and make your marketing dollars work smarter. One channel that works especially well with PPC is e-mail.

See the full story at: http://searchenginewatch.com/3634626

Combining PPC and SEO Effectively, Part 1

By
Website Marketing
on August 3, 2009 9:02 AM | | Comments (0) | TrackBacks (0)
The unattainable goal for many search campaigns is the ever-elusive melding of PPC and SEO tactics for bigger and better top-line results. Theoretically, the two should go together like peanut butter and jelly.

SEO's thick and salty "peanut butter" should form a strong base and combine well with PPC's more easily transplantable and sweet "grape jelly" to form an unstoppable search/sandwich force, right? Maybe, if you try to put them together in the right way.

See the full story at: http://searchenginewatch.com/3634537
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About this Archive

This page is a archive of entries in the PPC category from August 2009.

PPC: July 2009 is the previous archive.

PPC: September 2009 is the next archive.

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