PPC: July 2009 Archives

Geo-Targeting Isn't Just for Local Businesses Anymore

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Website Marketing
on July 31, 2009 9:03 AM | | Comments (0) | TrackBacks (0)
Do you use geo-targeting in your paid search ad campaigns? The answer is probably "yes" if you only sell products to certain areas. However, the answer is probably "no" if you sell products nationally. That may be a mistake.

Most people think of geo-targeting settings for two reasons: either supporting the geographic areas their business supports, or for local promotions or events. While geo-targeting makes perfect sense in those situations, using geo-targeting in even your regular campaigns can have some significant advantages, even if you already have a successful paid search account.

See the full story at: http://searchenginewatch.com/3634503

PPC Bid Management 101

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Website Marketing
on July 14, 2009 8:20 AM | | Comments (0) | TrackBacks (0)
Those of you who are managing larger PPC campaigns might be looking for an automated solution to help manage the bid process. Especially those of you in companies with large catalogs, numerous demographic and geo targets might need a bid management tool. At some point it becomes too difficult to manage all of the associated complexities.

A bid management tool allows you to manage PPC campaigns across multiple search engines and provides central source for tracking and analytics. This article will look at the tools that are available to help you with this and discuss some best practices for managing your bids.

See the full story at: http://searchenginewatch.com/3634372

Using Geo-Targeting to Boost Your PPC Results

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Website Marketing
on July 13, 2009 8:34 AM | | Comments (0) | TrackBacks (0)
Everyone knows we're in a recession. When companies cut spending, one of the first things to go is often advertising dollars. Overall ad spending is expected to decline 8.5 percent this year.

Internet advertising is defying the trend, though, and is expected to increase by more than 10 percent in 2009. And much of that money is being spent in PPC.

With more advertisers jumping on the PPC bandwagon, it's becoming more difficult to maintain market share online. PPC marketing is perceived as a highly effective use of advertising dollars due to its high ROI, trackability, and ease of entry. As a result, more money is moving from traditional channels to PPC.

See the full story at: http://searchenginewatch.com/3634344

Five PPC Landing Page Design Trends

By
Website Marketing
on July 6, 2009 8:52 AM | | Comments (0) | TrackBacks (0)
If you are paying for clicks, you must ensure that the landing page where consumers end up post-click can convert. Impressions count more than ever when it comes to PPC landing page design so let's review what sites are doing right (and wrong) and perhaps even find some inspiration for our own PPC campaigns and the landing page designs they feature.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/18/five-ppc-landing-page-design-trends.aspx
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About this Archive

This page is a archive of entries in the PPC category from July 2009.

PPC: June 2009 is the previous archive.

PPC: August 2009 is the next archive.

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