PPC: June 2009 Archives

Spend Less on Pay-Per-Click

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Website Marketing
on June 29, 2009 8:16 AM | | Comments (0) | TrackBacks (0)
Cutting down on PPC expenditures is at the forefront of SEM discussions these days. By the looks of search marketing agency IMPAQT's newly enhanced Adaptive Bidding tool, marketers will be able to do more with less - a key to surving in today's economic climate for many businesses. In some instances the tool is reducing cost for search-originated acquisitions by nearly 80%. That's the sort of saving that can't be overlooked.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/25/spend-less-on-pay-per-click.aspx

Effective PPC Ad Copy 101, Part 2

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Website Marketing
on June 23, 2009 9:21 AM | | Comments (0) | TrackBacks (0)
In Part 1, we covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance.

After you've finished writing your initial ad copy and have launched your PPC campaign, you might be tempted to just leave everything as is and let it ride. This is a big mistake. The key to a successful campaign is to check how well your ads are performing, and check them often.

See the full story at: http://searchenginewatch.com/3634162

Effective PPC Ad Copy 101, Part 1

By
Website Marketing
on June 16, 2009 8:22 AM | | Comments (0) | TrackBacks (0)
One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for. This two-part article will review several tips for crafting high performing ad copy and methods for testing its effectiveness.

See the full story at: http://searchenginewatch.com/3634082
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About this Archive

This page is a archive of entries in the PPC category from June 2009.

PPC: May 2009 is the previous archive.

PPC: July 2009 is the next archive.

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