Recent data indicates that the recession has taken its toll on search marketing, as the share of search traffic coming from paid listings(PPC) is decreasing at the expense of organic traffic. Others don't blame the recession at all. Either way, it's a dramatic change.
• In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the same four-week period in 2008 - representing a 26% decline in the share of paid clicks.
See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/05/13/paid-search-down-organic-up.aspx
• In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the same four-week period in 2008 - representing a 26% decline in the share of paid clicks.
See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/05/13/paid-search-down-organic-up.aspx
