Recently in PPC Category

PPC Consulting Avoiding the Client Bad Beat Stories

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Website Marketing
on February 18, 2010 9:45 AM | | Comments (0) | TrackBacks (0)
Jamie Smith, CEO of EngineReady -- a search marketing company with several Fortune 500 clients -- has a bad beat story that is a cautionary tale for consultants in the search industry. His company became responsible for hundreds of thousands of dollars in AdWords spend.

Smith had worked with this company for more than three years and billed them for PPC spends without problems. But when the company suddenly went out of business, Smith's company, which had been paying Google directly and billing the client, found themselves liable for the money spent.

This question of how consultants should structure pay for PPC spends by their clients has a number of caveats.

See the full story at: http://searchenginewatch.com/3636477

Search Engine Optimization and Paid Search - What Should Your Philosophy Be?

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Website Marketing
on February 11, 2010 7:52 AM | | Comments (0) | TrackBacks (0)
As a search engine marketing company, we are often asked by clients and prospects if there's a basic philosophy when it comes to organic search engine optimization and paid search advertising.

"Is one tactic more favorable than another? How do I know which channel to pursue? Should I do both?"

Without a hard look at your company's goals and unique situation, there really isn't a concrete answer to these questions. The true test of pursuing either an SEO campaign or PPC advertising (or both) is knowing that it all boils down to your company philosophy, ROI objectives, budget, and countless other monetary and marketing factors. To determine which, or what combination of both, might offer the most bang for your buck, let's examine five types of "models" that my search engine marketing company often deals with.

See the full story at: http://www.site-reference.com/articles/Internet-Marketing/Search-Engine-Optimization-and-Paid-Search-What-Should-Your-Philosophy-Be.html

SEO and PPC Can't Wait

By
Website Marketing
on January 20, 2010 9:06 AM | | Comments (0) | TrackBacks (0)
When it comes to big teams (and just as frequently with one-man shows), all marketing initiatives earn the distinction of being a priority, which normally denotes something that's important enough to jump on right away. But with dozens of other projects hanging in the air, a further hierarchy is required. Individual action items (or at times, the entire list) becomes a high priority, on top of which it's more than likely that the team has three or four top priorities.

When you have a project in mind that can make a huge difference to your bottom line, like SEO or PPC, hearing that it's a top priority and then watching it languish as a line item in weekly and monthly staff meetings quickly becomes a top annoyance with a high incidence of face palming as a result.

See the full story at: http://searchenginewatch.com/3636181
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This page is a archive of recent entries in the PPC category.

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