Email Marketing: April 2010 Archives
Talking about product feeds definitely isn't the best conversation icebreaker. Even among online marketers, discussing product feeds will likely get you a lot of one word answers and checking of sports scores on iPhones. However, the value of feeds is often overlooked.
Product feeds are so imperative because, quite often, these are the source of data for your Web site, shopping engines, search ads, and more. By thinking of these feeds as a representation of everything you're trying to sell, rather than a geeky issue for IT departments, you may find many untapped opportunities. Or, if this helps, you can even think of your product database as the nourishing spring from which the woodland creatures of search marketing drink -- just don't admit that to anyone
See the full story at: http://searchenginewatch.com/3640044
The first month of 2010 provided more e-mail marketing industry merger and acquisition action than in the past two years (based on my unscientific tracking). In Q1, we saw boatloads of new studies demonstrating e-mail as being the primary driver (and beneficiary) of social media.
E-mail is finally getting the praise, attention, and money it deserves, right? The big breakthrough we've all been waiting for has occurred - or has it?
See the full story at: http://www.clickz.com/3640139
A reader recently asked me how to know when their content quality was good enough. This question is interesting because it's rooted in a mindset of "What is required to get the best SEO results?"
However, this same question can be applied quite a bit more broadly. Here are some of the ways you can evaluate that question.
See the full story at: http://searchenginewatch.com/3640123See the full story at: http://www.clickz.com/3640055
Over 80 percent of respondents plan to use video emails in 2010 and over 90 percent of SMB marketers who use video emails report it delivers significant conversion rates.
See the full story at: http://www.webpronews.com/topnews/2010/03/01/more-email-marketers-using-video
Unfortunately, some clients can unintentionally limit or harm the work you're trying to do on their behalf. It's frustrating. They're usually ambitious for their Web sites, but lack any real understanding of SEO methods.
See the full story at: http://searchenginewatch.com/3640011



