Not paying enough attention to your email marketing effort can lose you customers and compromise selling opportunities. While e-mail marketing is a great way to stay in contact with your customers, if handled badly it also has the power to ruin the relationship. You'll respect your customers and get the most out of your e-mail marketing efforts by avoiding these five critical mistakes:
1. No Opt-out Clause
The U.S. CAN-SPAM Act 2003 requires that your commercial e-mails contain an unsubscribe link making it easy for a list member to unsubscribe from your e-mails. It also makes good business sense.
To avoid your e-mail being perceived as spam, make sure that every outgoing e-mail contains an opt-out link that the recipient can click to unsubscribe from the list. Make sure that the link works and make sure that the system is in place for managing the process effectively. Respecting your list members by doing this is a way of saying that you care about your business and your relationship with your customers.
See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3840356s
1. No Opt-out Clause
The U.S. CAN-SPAM Act 2003 requires that your commercial e-mails contain an unsubscribe link making it easy for a list member to unsubscribe from your e-mails. It also makes good business sense.
To avoid your e-mail being perceived as spam, make sure that every outgoing e-mail contains an opt-out link that the recipient can click to unsubscribe from the list. Make sure that the link works and make sure that the system is in place for managing the process effectively. Respecting your list members by doing this is a way of saying that you care about your business and your relationship with your customers.
See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3840356s
