Email Marketing: February 2009 Archives

E-Mail Marketing: V-Day Tips, New Tracking Tools

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Website Marketing
on February 24, 2009 12:23 PM | | Comments (0) | TrackBacks (0)

Ka-ching for Cupid: Valentine's Marketing Tips

"Valentine's Day is the perfect time to reach out to potential customers with gift ideas and holiday promotions,". "Holidays can be hectic, especially when trying to find the right gift for that special someone. By giving your customers something of value such as gift ideas and special holiday offers, you are showing them that their interests are the motives behind your campaigns -- building greater trust in your brand." Here are six tips for successful Valentine's email marketing promotions:

1. Promote your special holiday offers up front: Make sure your customers can immediately see that you are offering Valentine's Day specials starting at the subject line. If your customer sees an offer they can't refuse, your email will be opened.

2. Offer gift ideas:Rather than letting your customers browse your site, offer gift ideas. This is a great way to help your customers find the perfect gift. You can even offer a Top 10 Popular Gift section to help aid their search for that special someone.

3. Welcome those last minute shoppers: Let last minute shoppers know that they can shop with you. Offer guaranteed shipping or pick-up options to reel them in to shopping with you. This is a sure way to make an impression with a customer and to make sure they remember you next holiday season.

4. Offer additional incentives: Offering additional offers like online-only coupons, discounts off future purchases, special membership pricings, etc are enticing ways to grab the attention of potentials shoppers.

5. Think outside of the candy box: Flowers, candy and jewelry aren't the only things that make good Valentine's Day gifts. No matter what kind of business you have, think of creative ways for people to want to do business with you. If you are a ski resort, offer discount passes for those buying during a certain time period. If you are a restaurant, offer a special Valentine's Day menu.

6. Gather additional customer information: If you don't already have customer 'friends and family' profile data, Valentine's Day can be a good opportunity to gather additional information from your customers such as important dates for them, friends, family and significant others, including birthdays and anniversaries.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3801251

Why Should I Buy From You?

By
Website Marketing
on February 5, 2009 8:58 AM | | Comments (0) | TrackBacks (0)
Very few businesses lack competition. For most, the products they sell and services they provide are available elsewhere. So, in marketing, it's key to convince potential customers you are better than rivals.

Remember, prospects want to know, "What's in it for me?" and they continually ask themselves, "Why should buy I from you instead of from someone else?" You should be asking yourself the same questions. Once you have a convincing answer, you can direct your online marketing to persuade others. The answer to these questions is what's known in marketing as your value proposition or unique selling proposition and every business needs one in order to efficiently direct their marketing.

Chances are, if you have a profitable local business, then you already have at least one good value proposition or you wouldn't have very many customers. However, you may not be defining it clearly or communicating it well to others. So, stop and think about why the customers you have now buy from you and use this message in your marketing.

See the full story at: http://www.clickz.com/clickz_email_experts/search/local_search/local/newsletter

Using Search and E-mail to Acquire Customers

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Website Marketing
on February 4, 2009 8:46 AM | | Comments (0) | TrackBacks (0)
Aside from deciding on which search marketing tactic to employ -- paid, organic, or both --- there are other online marketing tactics at our disposal for driving qualified traffic to a Web site and to begin building a relationship with our target audience.

Of these, email marketing is one of the most well-known and used. E-mail marketing, electronic customer relationship marketing (eCRM), database marketing -- whatever you want to call it -- plays a key role in most well-honed digital marketing programs.

Email marketing enables you to reach out to customers or prospects with targeted communications and perhaps inspire some sort of action or dialogue with your brand or company. It's the obvious follow-up to customer lead-generation activities, including customer database building, and the perfect way to begin building a one-to-one relationship with your consumer. By asking questions in your registration form to help build a customer profile, you can attach specific attributes or behaviors to groups of consumers or even individual consumers, then customize the messaging to each group or individual. And all other things being equal, the more customized and personalized the message, the more likely it is to be read, understood, and acted on.

This is precisely why you might get e-mail from your ISP touting its latest offer to you by name ("Hey Julie!"), with imagery that reflects your demographic (young professional) and copy that highlights your loyalty ("To reward you for your ongoing commitment to us..."). Based on the profile associated with my account, I fall into a specific customer segment and therefore get messaging carefully tailored to what they think will compel me to take action.

So why is a search marketing expert writing so much about e-mail marketing? By using email marketing in tandem with your search activities, you can more effectively reach out to and engage with your audience.

Just like with organic search engine optimization (SEO) and paid search engine marketing (SEM), certain synergies can be achieved by ensuring that search and e-mail activities are well timed and coordinated.

See the full story at:http://www.clickz.com/3632597
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About this Archive

This page is a archive of entries in the Email Marketing category from February 2009.

Email Marketing: January 2009 is the previous archive.

Email Marketing: March 2009 is the next archive.

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