Email Marketing: January 2009 Archives

In this economic environment, many organizations want to use email marketing more effectively. List maintenance and growth are critical. The constant attrition from churn, unsubscribes, and complaints places a downward pressure on lists and presents challenges to marketers trying to maintain program efficacy.

Most organizations also have only a fraction of their customers' e-mail addresses. Eventually this leads to the topic of e-mail append.

I've written before about how to perform e-mail append successfully.

See the full story at: http://www.clickz.com/clickz_email_experts/em_mkt/opt/newsletter

Going forward, online marketers will face challenges similar to those of their political counterparts. The online market's accelerated maturation due to recent economic turmoil means that growth will no longer come as easily. Growth now will have to come at the expense of other channels or competitors, rather than from new users.

Three Online Marketing Goals for 2009 and Related Metrics

Because both marketers and consumers will have limited budgets, we'll see longer sales cycles, lengthier prepurchase dialogues with consumers, and less brand advertising. As a result, companies will focus on the following three goals and the related analytic indicators to track them:

• Increased ROI from better resource utilization.

• Improved targeting based on a better understanding of the behaviors that drive profitable revenues.

• Enhanced customer focus to determine what's being said about your organization and to respond quickly to resolve customer issues.

See the full story at: http://www.clickz.com/3632306

It's no secret that 2009 will be a challenging year for business owners. As the line between success and failure shrinks, it pays to make the most of your marketing efforts. Email marketing, when done well, is a highly effective tool to drive sales and to build customer loyalty.

Find bellow the top five suggestions on how to improve the results you get in your 2009 email marketing campaigns .

1. Clean Your E-mail List

2. Review What Worked and What Didn't

3. Make a 2009 E-mail Marketing Plan

4. Use Customer Data

5. Try Something New

See the full story at: http://www.smallbusinesscomputing.com/buyersguide/article.php/3794736

Maybe the best thing we can say about 2008 is that it's over today. Was it a dismal year for you and your e-mail program? There's no time like the present to resolve to do better, starting tomorrow.

If you don't know where to start, any one of the resolutions on the list below will help you get your email marketing efforts back on track in the coming year.

Need more information to help understand any of them? Most of these resolutions come with a link to advice in a related ClickZ column. Nothing could be easier, and after you celebrate tonight, maybe that's the best gift of all.

Here are the top 10 resolutions for email marketers:

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