Recently in Email Marketing Category

Five Ways to Use Twitter to Improve Your Marketing

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Website Marketing
on June 12, 2009 10:49 AM | | Comments (0) | TrackBacks (0)
Do you tweet? If so, you're part of a fast growing trend. Emarketer estimates there were about 6 million U.S. adult Twitter users in 2008, 3.8 percent of U.S. adult Internet users. Twitter users in the U.S. are projected to grow to 18.1 million by 2010, representing 10.8 percent of U.S. adult Internet users. Surprisingly, Twitter users tend to be older than traditional Internet early adopters; 45 to 54 year olds, the highest-indexing age group, are 36 percent more likely than average to visit Twitter.

See the full story at: http://www.clickz.com/3633745

How to Get Your Mail Past the Inbox Bouncers

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Website Marketing
on June 4, 2009 8:14 AM | | Comments (0) | TrackBacks (0)
Getting your e-mail opened and read by your recipients is like trying to get into the most exclusive club in town.

Having your name on the VIP list (your recipient's address book or Safe Sender's list) is the best way to get ushered past the velvet rope. If it's not there, you'll have to prove yourself to two tough bouncers, who are there to keep the riffraff out.

If neither bouncer recognizes you right away, you'll either get turned away (blocked) or sent to cool your heels in the rope line (the junk folder).

See the full story at: http://www.clickz.com/3633787

Four Tips for Offline E-Mail Address Collection

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Website Marketing
on May 15, 2009 9:04 AM | | Comments (0) | TrackBacks (0)

Your most reliable collection point for e-mail addresses is a dedicated subscription page at your Web site, but it's not the only source.

Online vs. Offline Acquisition

Your subscription or registration page is the best source of e-mail addresses, for two reasons:

• Verified information: Your subscribers are providing the information and are responsible for its accuracy. Depending on how you set up your subscription page, you might be able to help them verify it.

• Consistent message: Your e-mail program's value proposition and benefits are presented exactly as you intend them.

As reliable as online collection is, it lacks the personal touch of a persuasive salesperson at the cash register or on the sales or trade-show floor. With the right point-of-sales (POS) equipment, your salesperson can enter the e-mail address during the sale, while the customer's interest is red-hot. You also have exposure to a wider range of customers, not just the ones who shop online.

See the full story at: http://www.clickz.com/3633650

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