Recently in Email Marketing Category

Quick Tips for Successful E-mail Newsletters

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Website Marketing
on January 25, 2010 8:30 AM | | Comments (0) | TrackBacks (0)
It's been about 15 years since I developed my first e-mail newsletter. It's not rocket science. But I still come across clients that are missing the basics.

Here are some tips to get you started -- or to help you quickly review your existing e-mail newsletter and confirm that you're still in line with best practices to make it successful.

It's All About the Reader, Not You

Remember: When you're developing an e-mail newsletter, make it relevant and interesting to your audience. This sounds so simple, but I still see clients whose e-mail newsletters are "all about us" -- we've hired a new VP of sales, we landed a new client, etc. That's nice, but what's in it for the reader?

See the full story at: http://www.clickz.com/3635165

E-mailed With Love: Valentine's Day Marketing Tips

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Website Marketing
on January 14, 2010 8:24 AM | | Comments (0) | TrackBacks (0)
Valentine's Day is only a month away. If you don't have an email marketing campaign planned for this popular holiday, today is the day to start it.

The good news is that even if you don't know how to get a campaign started and out the proverbial door in time for Valentine's Day -- by the time you're done reading this guide you will be able to launch a campaign that will make Cupid sit up and take notice.

Grab a pen and take notes as you read through the following 12 tips offered by Wendy Lowe, Campaigner's director of product marketing. You can use these tips to launch your entire Valentine's Day campaign -- from start to finish -- even if you have never used e-mail marketing for holiday promotions before.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3858321

Five E-mail Marketing Mistakes to Avoid

By
Website Marketing
on September 23, 2009 8:52 AM | | Comments (0) | TrackBacks (0)
Not paying enough attention to your email marketing effort can lose you customers and compromise selling opportunities. While e-mail marketing is a great way to stay in contact with your customers, if handled badly it also has the power to ruin the relationship. You'll respect your customers and get the most out of your e-mail marketing efforts by avoiding these five critical mistakes:

1. No Opt-out Clause

The U.S. CAN-SPAM Act 2003 requires that your commercial e-mails contain an unsubscribe link making it easy for a list member to unsubscribe from your e-mails. It also makes good business sense.

To avoid your e-mail being perceived as spam, make sure that every outgoing e-mail contains an opt-out link that the recipient can click to unsubscribe from the list. Make sure that the link works and make sure that the system is in place for managing the process effectively. Respecting your list members by doing this is a way of saying that you care about your business and your relationship with your customers.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3840356s
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This page is a archive of recent entries in the Email Marketing category.

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