See the full story at: http://www.clickz.com/3633745
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See the full story at: http://www.clickz.com/3633745
Having your name on the VIP list (your recipient's address book or Safe Sender's list) is the best way to get ushered past the velvet rope. If it's not there, you'll have to prove yourself to two tough bouncers, who are there to keep the riffraff out.
If neither bouncer recognizes you right away, you'll either get turned away (blocked) or sent to cool your heels in the rope line (the junk folder).
See the full story at: http://www.clickz.com/3633787
Your most reliable collection point for e-mail addresses is a dedicated subscription page at your Web site, but it's not the only source.
Online vs. Offline Acquisition
Your subscription or registration page is the best source of e-mail addresses, for two reasons:
• Verified information: Your subscribers are providing the information and are responsible for its accuracy. Depending on how you set up your subscription page, you might be able to help them verify it.
• Consistent message: Your e-mail program's value proposition and benefits are presented exactly as you intend them.
As reliable as online collection is, it lacks the personal touch of a persuasive salesperson at the cash register or on the sales or trade-show floor. With the right point-of-sales (POS) equipment, your salesperson can enter the e-mail address during the sale, while the customer's interest is red-hot. You also have exposure to a wider range of customers, not just the ones who shop online.
See the full story at: http://www.clickz.com/3633650



