10 Commandments of Modern Marketing
Some people start the new year with resolutions. I thought, why not start 2010 with 10 commandments for online marketing -- resolutions to do marketing right; that is, marketing that takes into account how the modern landscape and modern consumers have changed.
1. Thou shalt not target customers with messages they don't want. No matter how targeted the advertiser thinks the message is, it's still not targeted, relevant, or timely enough.
See the full story at: http://www.clickz.com/3636027
1. Thou shalt not target customers with messages they don't want. No matter how targeted the advertiser thinks the message is, it's still not targeted, relevant, or timely enough.
See the full story at: http://www.clickz.com/3636027
