Ecommerce: October 2009 Archives

Search engine optimization (SEO) can be a powerful tool to help potential customers find your site. "If you don't do SEO, you probably won't be found on Google," Tuggle said. "And if you're not found on Google, you're losing about 65 percent of your potential customers from the Internet." Currently, 65 percent of all search queries are performed on Google.

So what exactly is SEO? What's involved in doing SEO? And how can you tell if your SEO efforts are working?

SEO Basics

SEO is an ongoing process in which you proactively use strategic keywords, links, HTML tags, and other techniques to increase the chances a page or site will organically land at or near the top of search result pages.

See the full story at: http://www.smallbusinesscomputing.com/news/article.phpr/3841381
In Ecommerce Primer: What You Need to Set Up Shop Online, we discussed the basic fundamental building blocks of an ecommerce Web site. These include the domain name, site hosting and design, merchant account, payment gateway, shopping cart and site security.

However, retail Web sites need to go beyond these basic elements to be successful. As the site owner, you need to grow your online business and enhance the on-site experience for your customers. You will also want to work on increasing traffic to your site and acquiring new customers.

In Part 2 of this e-commerce guide, we look at five e-commerce services and solutions that can help you better manage and grow your online retail business.

Behind the Scene Essentials: Analytics, SEO and E-mail Marketing

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3841236
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About this Archive

This page is a archive of entries in the Ecommerce category from October 2009.

Ecommerce: September 2009 is the previous archive.

Ecommerce: December 2009 is the next archive.

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