Ecommerce: September 2009 Archives

Akamai Technologies and Forrester announced the results of a survey on website performance and its correlation with an online shopper's behavior. What they found is that consumers are seemingly growing more impatient with slow loading web pages.

Results revealed that two seconds is the new threshold in terms of an average online shopper's expectation for a web page to load and 40 percent of shoppers will wait no more than three seconds before abandoning a retail or travel site.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/09/14/e-commerce-web-page-response-times.aspx
Product descriptions are critical to the success of selling on the Web. Great product descriptions entice your visitors to buy while at the same time properly describe the products thus avoiding returns because visitors didn't fully understand what was offered. We'll look at what you need to know in order to write great product descriptions for your Web site.

Write Your Own Product Descriptions

It's important that you write your own product descriptions for each product on your Web site. Do not copy them from other Web sites. This is crucial because Google and other search engines may penalize your site if product descriptions are simply copies of those that are available elsewhere on the Web. You're more likely to rank higher on the keywords that you use if you write original product descriptions for your site.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3836521
If you were to look at ten different retails sites online you'd probably notice small to drastic differences between each of the sites. While they all offer products for sale, the features, functions and options available to customers will differ.

Regardless of how big or how small a retail Web site is, all ecommerce sites have the same basic fundamental building blocks that enable them to work. From choosing a domain name to accepting and processing credit card payments online, Web retailers have a lot of work to do before they can hang their open-for-business sign.

Choose a Domain Name, Web Host and Design a Site

If you were planning to open a physical store, one thing you would plan early on would be your business name and location. Online, you need to register a domain name, find a service provider to host your site, and you also need to design the Web site itself.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3836866
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About this Archive

This page is a archive of entries in the Ecommerce category from September 2009.

Ecommerce: August 2009 is the previous archive.

Ecommerce: October 2009 is the next archive.

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