Ecommerce: November 2008 Archives

Tips and Tools for a Thanksgiving-Themed Website Redesign

While cornstalks, turkeys and pilgrims set a festive decor for millions of homes and brick-and-mortar businesses across America, you may be wondering how to bring the feel of Thanksgiving to your ecommerce website.

If you are looking to dress up your site and brand for the holiday, it is important to remember that you don't need a full website redesign -- in fact, industry experts agree that a redesign just for a holiday is likely to confuse regular visitors to your site.

To see the full story visit: http://www.ecommerce-guide.com/solutions/design/article.php/3784171

New study finds that as customer expectations rise, online businesses neglect user experience at their own peril.

Online shopping is more popular than ever, but a new study has concluded that many ecommerce web sites provide a poor user experience, causing many customers to abandon their transactions and head to a competitor's site.

The survey, conducted by Harris Interactive, was commissioned by Tealeaf, a web company that provides Customer Experience Management (CEM) software to online merchants.

Of the 84 percent of online adults who shop online, nearly nine out of 10 said they have had trouble completing a transaction. Forty-one percent of the people who reported having problems said they either navigated to an alternative site or simply abandoned the transaction altogether.

To see the complete story visit: http://www.internetnews.com/ec-news/article.php/3771711/Online+Shoppers+in+Search+of+Better+Service.htm

 

 

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About this Archive

This page is a archive of entries in the Ecommerce category from November 2008.

Ecommerce: May 2008 is the previous archive.

Ecommerce: December 2008 is the next archive.

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