Recently in Ecommerce Category

10 Commandments of Modern Marketing

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Website Marketing
on February 4, 2010 8:51 AM | | Comments (0) | TrackBacks (0)
10 Commandments of Modern Marketing Some people start the new year with resolutions. I thought, why not start 2010 with 10 commandments for online marketing -- resolutions to do marketing right; that is, marketing that takes into account how the modern landscape and modern consumers have changed.

1. Thou shalt not target customers with messages they don't want. No matter how targeted the advertiser thinks the message is, it's still not targeted, relevant, or timely enough.

See the full story at: http://www.clickz.com/3636027

Seven Tips for Picking the Best E-Commerce Program

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Website Marketing
on February 3, 2010 7:14 AM | | Comments (0) | TrackBacks (0)
So one of your New Year's resolutions is to start making money from your Web site with e-commerce. How do you get there from here?

All e-commerce programs or "shopping carts" include a way to manage and display multiple products, calculate shipping and tax, and include a private "back-end" portion of the Web site where the owner can log in to manage orders. Beyond these basics, the features can vary greatly. Some are stripped-down basic programs, others are loaded with many more features than you will ever need to use.

1. Decide on the features you want and need.

In your regular course of business, you may be accustomed to offering different kinds of discounts (volume discount, percentage off sales) to certain customers to win a sale, or you may have different types of customers, such as wholesale and retail. To continue these practices online you will need to seek out software that specifically delivers the features that meet these needs.

http://www.ecommerce-guide.com/solutions/building/article.php/3860166

Build Your Business: How to Establish Your Expertise

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Website Marketing
on December 30, 2009 7:25 AM | | Comments (0) | TrackBacks (0)
As a business owner you have an expertise that you can use to build your online brand and to market your business. Being seen as an expert in your field gives your customers added reason to trust you, and it can strengthen your brand and attract well-informed customers to your business. In this article, I'll explain what is involved in marketing yourself as an expert and how you can start doing it today.

Before we begin, it's important to understand that establishing yourself as an expert isn't something that will happen overnight. It is a process that takes time and is the result of consistent work -- it's not something you can do today and forget about it from there. However it is something that can immeasurably benefit your business and, it's you can and should start working on today.

What's Your Expertise?

When marketing yourself as an expert, you must first determine your area of expertise. It should be something you are already knowledgeable about so you don't need to do lots of research or learn new skills. It should be directly relevant to your business and be useful to your customers and prospective customers.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3855371
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