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Most Web sites are not built with SEO in mind.

Tips for Using Keywords in Key Areas

The first step should be to examine your code. Certain code detracts from the way a search engine will rank a site for relevancy. Cascading Style Sheets (CCS), for instance, don't mean anything to search engines. Where possible, move the CSS code off individual pages of your Web site and into a separate folder. Then, use a single line of HTML to reference the CSS code.

At least 80-percent of your main page should be text, with the balance being code. Your site should also be W3C-compliant to ensure that people can view your site correctly--and don't use code that works only in some browsers.

The second step for new Web shop owners is to work on their site's metadata --everything that fits in between the and tags on the page--such as the Title, Description, Subject and Classification.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3816911

So you own a small ecommerce shop and are wondering how to expand your business? As you may or may not know by now, search can drive an incredible amount of traffic to your site. Whether you are selling products or services to your customers online, the concept is typically similar.

It is best to approach search as a key driver to your online business. If you are a typical "bricks and mortar" store, you will find that most of your successful offline tactics have little or no meaning within your online business model. For example, if your store sold electronics, you may consider the overall presentation of your products based on either price or popularity. While most online shoppers are looking for a very specific product or class or product, many of these buyers will use the credibility of the store as a key buying factor over price.

For a brick and mortar site, it's important to start working with a development group who understands SEO and SEM, and will work with you to help prioritize your top products and categories within this process. Web sites that are well developed toward all markets, including users who may be disabled or visually impaired, will substantially increase your overall chances of domination within search engines.

See the full story at: http://searchenginewatch.com/3632227