"The next Google" label is heard from time to time, and since releasing their universal Like button, the focus has been on Facebook.
The idea is that all of these Likes means that Facebook now has access to proprietary data about the popularity of pages across a vast amount of sites. Talk has further grown as links to external sites were spotted in Facebook search results.
Facebook vs. Google?
; Right now, Facebook as a search provider is barely a blip, behind the likes of Ask and eBay, according to comScore. One obvious difference is that Facebook isn't a search destination -- people go to Google to search, people go to Facebook to be social. This number will stay low as long as Facebook isn't a toolbar option and doesn't allow searches from users who aren't logged in.
Another considerable difference between Facebook and a traditional search engine is that links are used in judging credibility as opposed to the possibility of "Likes." Many sites will never have Like buttons, which is a concern.
Additionally, relying on only "Likes" would leave Facebook with considerably less information about the types of pages unlikely to draw likes. For example, I might read an article about CSS3, but will I Like it? I'm not likely to Like pages that my friends wouldn't care about. However, I might add a link to the article from a web design blog.
See the full story at: SearchEngineWatch
For more information about S.E.O, e-commerce, e-mail Marketing and web development, visit us at www.7strategy.com
The idea is that all of these Likes means that Facebook now has access to proprietary data about the popularity of pages across a vast amount of sites. Talk has further grown as links to external sites were spotted in Facebook search results.
Facebook vs. Google?
; Right now, Facebook as a search provider is barely a blip, behind the likes of Ask and eBay, according to comScore. One obvious difference is that Facebook isn't a search destination -- people go to Google to search, people go to Facebook to be social. This number will stay low as long as Facebook isn't a toolbar option and doesn't allow searches from users who aren't logged in.
Another considerable difference between Facebook and a traditional search engine is that links are used in judging credibility as opposed to the possibility of "Likes." Many sites will never have Like buttons, which is a concern.
Additionally, relying on only "Likes" would leave Facebook with considerably less information about the types of pages unlikely to draw likes. For example, I might read an article about CSS3, but will I Like it? I'm not likely to Like pages that my friends wouldn't care about. However, I might add a link to the article from a web design blog.
See the full story at: SearchEngineWatch
For more information about S.E.O, e-commerce, e-mail Marketing and web development, visit us at www.7strategy.com
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