Over the past five years, I've had to explain the state of an SEO campaign at hundreds of meetings. During that time, both the data that was made available to me to analyze, and the repercussions of what that data means, has changed dramatically. In addition, I've learned a lot about the challenges of explaining to non-SEO folks why we do what we do, and how the data that we see and what it says drives ongoing SEO strategy.
See the full story at: http://searchenginewatch.com/3640926
See the full story at: http://searchenginewatch.com/3640926
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