How to Measure Success in an SEO Campaign

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If you own a website, you're already doing SEO. The e-commerce platform you choose, information architecture of your site, product marketing copy, meta data, and more all affect your organic listings in search engines from day one.

As you continue managing the site, you're constantly changing your search engine visibility, so it's important to know if things are on the right track. It takes a combination of several quantitative and qualitative measurements to get a good grasp on the state of your SEO.

See the full story at: http://searchenginewatch.com/3640565

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About this Entry

This page contains a single entry by Website Marketing published on July 9, 2010 4:07 PM.

Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 3) was the previous entry in this blog.

Presentation Tools: An SEO's New Best Friend? is the next entry in this blog.

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