Why is that useless competitor outranking you?
The 10,000 foot explanation is that the world of search engine optimization (SEO) is mightily complex, because the job of the search engines is so complex. They deal with a web that has more than 1 trillion pages, crawl and perform a semantic analysis on a large portion of those, build a complete map of all the links between sites and web pages, put that in a database system spread across the entire planet, and respond to user search queries in less than 0.2 seconds. Google also professes to use more than 200 search ranking factors.
In addition, Google is battling against the spammers of the world. The spammers are constantly trying to figure out ways around Google's algorithm to obtain rankings that they don't deserve. In defense, Google and Bing both don't provide details of their ranking algorithms. The less that spammers know, and the harder it is to figure out by testing, the better.
See the full story at: http://searchenginewatch.com/3641103
The 10,000 foot explanation is that the world of search engine optimization (SEO) is mightily complex, because the job of the search engines is so complex. They deal with a web that has more than 1 trillion pages, crawl and perform a semantic analysis on a large portion of those, build a complete map of all the links between sites and web pages, put that in a database system spread across the entire planet, and respond to user search queries in less than 0.2 seconds. Google also professes to use more than 200 search ranking factors.
In addition, Google is battling against the spammers of the world. The spammers are constantly trying to figure out ways around Google's algorithm to obtain rankings that they don't deserve. In defense, Google and Bing both don't provide details of their ranking algorithms. The less that spammers know, and the harder it is to figure out by testing, the better.
See the full story at: http://searchenginewatch.com/3641103
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