Japan is a highly developed "wired" country, has a similar e-commerce infrastructure, uses both Google and Yahoo, and is the global leader in blogs and 3G mobile usage. Yet the failure rate among multinational search marketers trying to succeed in Japan is by far the highest in the world.
To really understand why it's so difficult, we first need to understand the missed opportunities that aren't so apparent. I found 10, but quickly ran out of room for this column, so we'll cover the first five today, then the remainder in my next column.
See the full story at: http://searchenginewatch.com/3641052
To really understand why it's so difficult, we first need to understand the missed opportunities that aren't so apparent. I found 10, but quickly ran out of room for this column, so we'll cover the first five today, then the remainder in my next column.
See the full story at: http://searchenginewatch.com/3641052
Leave a comment