July 2010 Archives

Build Up a Mailing List by Attracting Web Traffic

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Website Marketing
on July 30, 2010 4:27 PM | | Comments (0) | TrackBacks (0)
You send traffic to a squeeze page and people opt-in to a list. Then you send them more free info over time to build trust, and eventually start hitting them with offers related to that niche.

How the heck do you get traffic to that list?

Method 1: Join forums in that niche and post real content. Don't mention your site, don't try to sell people on anything, just participate in conversations and get people to recognize you. After you get 25 posts, edit your profile and place a link to that squeeze page in your forum signature.

Method 2: Create a blog. When news hits in your niche, write a blog entry about it, and add your link at the end. For example if a local news story about a cat massager business hits the news, talk about it and link to your squeeze page at the end. Locally hosted blogs like WordPress will "blog and ping" ... so your posts will hit the search engines in seconds. You can also get free accounts on services like Blogger.

Method 3: Article marketing. Write some articles and post them to those same article directories with a linkback to your squeeze page. If these get you lots of opt-ins, consider hiring freelance article writers to write these articles in bulk for you. Then guess what? You can post some of those articles to forums and post them to your own sites as blogs.

See the full story at: Robert Plank's Blog

For more information about S.E.O, e-commerce, e-mail Marketing and web development, visit us at www.7strategy.com

12 Ways Your SEO Mileage May Vary

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Website Marketing
on July 29, 2010 11:02 AM | | Comments (0) | TrackBacks (0)
Why is that useless competitor outranking you?

The 10,000 foot explanation is that the world of search engine optimization (SEO) is mightily complex, because the job of the search engines is so complex. They deal with a web that has more than 1 trillion pages, crawl and perform a semantic analysis on a large portion of those, build a complete map of all the links between sites and web pages, put that in a database system spread across the entire planet, and respond to user search queries in less than 0.2 seconds. Google also professes to use more than 200 search ranking factors.

In addition, Google is battling against the spammers of the world. The spammers are constantly trying to figure out ways around Google's algorithm to obtain rankings that they don't deserve. In defense, Google and Bing both don't provide details of their ranking algorithms. The less that spammers know, and the harder it is to figure out by testing, the better.

See the full story at: http://searchenginewatch.com/3641103

Leader in innovative, award-winning web design, 7strategy now hiring Sem Sales Jobs Nationwide

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Website Marketing
on July 27, 2010 3:27 PM | | Comments (0) | TrackBacks (0)
LEADER IN INNOVATIVE, AWARD-WINNING WEB DESIGN, 7STRATEGY NOW HIRING SEM SALES JOBS NATIONWIDE

Companies like Google, AT&T and Kellogg's trust the expert web design talent at 7strategy.

Atlanta, GA - July 27, 2010 - This is an opportunity to work for a company with an excellent reputation and proven track record of providing quality, cutting-edge design websites and online services. See examples of work and previous clients at www.7strategy.com.

Sales team members help companies of all sizes help themselves and their bottom-line by maximizing their company's web presence with a website that creates an online image, and represents the company twenty-four hours a day. 7strategy is a total solution provider, expert at collaborating with a company to create and enhance its web profile and, ultimately, increase revenue.

7strategy is excited to announce a national hiring search for not only Sem Sales Jobs, but Web Design Sales Jobs, Marketing Sales Jobs, Advertising Sales Jobs and Job Marketing Sales

"7strategy is looking for dynamic, motivated, driven Sales Professionals to represent them nationwide," stated 7strategy Web Development Company. Candidates with a background and a proven track record of sales will be considered to serve as a Sales Person who helps companies develop a web presence that will serve as their own daily representation.

The opportunity to represent an innovative company with an excellent reputation and expertise in the field, to help companies improve their bottom lines, is a win-win situation for all.

Among others, 7strategy has been named Design Award Winner by coolhomepages.com, and The Most Dependable Web Design Firm of the Central Region. 7strategy's leading web design talent has helped small and large companies with web development and web solutions.

For more information about 7Strategy and their careers, visit us on http://www.7strategy.com/careers.php or send us an e-mail to jobs at 7strategy dot com.

About 7strategy:

7strategy is a global leader delivering a full range of high performance websites, interactive services and integrated marketing solutions for any company looking to be successful. We are a web development and web design firm specializing in online solutions for all types of companies from large multinational Fortune 500 corporations to traditional brick-and-mortar small businesses.

Media Contact: Rasvir Mustan
7strategy LLC - 117 N. Cooper St. Olathe KS
Phone: (888)-231-3062
E-mail: jobs@7strategy.com
http://www.7strategy.com

5 Lessons You Haven't Learned From Search Engines

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Website Marketing
on July 26, 2010 4:52 PM | | Comments (0) | TrackBacks (0)
In April 2010, an astonishing 15 billion online searches were done in the U.S. alone, with Google (and Google sites like YouTube) accounting for over 60 percent of them. Those searches were done by people just like you and me, who are simply trying to find answers to satisfy their needs.

Other than Facebook and e-mail, searching is one of our primary daily activities online. The search interfaces and results pages we're constantly interacting with are shaping our every day experiences and website expectations. Being the demanding online creatures we are, we expect this experience to continue being richer and more relevant.

See the full story at: http://www.clickz.com/3641064

Visit us on www.7strategy.com for more information, tips and resources about SEO techniques

10 Missed Opportunities in Search Engine Marketing in Japan

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Website Marketing
on July 21, 2010 1:56 PM | | Comments (0) | TrackBacks (0)
Japan is a highly developed "wired" country, has a similar e-commerce infrastructure, uses both Google and Yahoo, and is the global leader in blogs and 3G mobile usage. Yet the failure rate among multinational search marketers trying to succeed in Japan is by far the highest in the world.

To really understand why it's so difficult, we first need to understand the missed opportunities that aren't so apparent. I found 10, but quickly ran out of room for this column, so we'll cover the first five today, then the remainder in my next column.

See the full story at: http://searchenginewatch.com/3641052

SEO, the SERPs, and Your First Impression

By
Website Marketing
on July 19, 2010 11:09 AM | | Comments (0) | TrackBacks (0)
Web designers and usability experts dole solely in the interaction between a site and its visitors. These professionals take to heart the look and feel of site templates, content messages, and visual cues to ensure that the consumers of the site content will remain on pages longer and follow the intended purpose or funnel of the site. But what about how web searchers interact with your site, before they even hit the landing page?

For those in the search engine optimization (SEO) world, it's difficult not to fall into the obsession toward keyword placement and rankings and to lose focus on the user experience. Several SEOs and online marketers have covered in-depth the ideology of writing for the engines as well as for users.

See the full story at: http://searchenginewatch.com/3641018

The Challenges of Measuring SEO Success, Part 1

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Website Marketing
on July 15, 2010 11:18 AM | | Comments (0) | TrackBacks (0)
Over the past five years, I've had to explain the state of an SEO campaign at hundreds of meetings. During that time, both the data that was made available to me to analyze, and the repercussions of what that data means, has changed dramatically. In addition, I've learned a lot about the challenges of explaining to non-SEO folks why we do what we do, and how the data that we see and what it says drives ongoing SEO strategy.

See the full story at: http://searchenginewatch.com/3640926

Presentation Tools: An SEO's New Best Friend?

By
Website Marketing
on July 13, 2010 10:42 AM | | Comments (0) | TrackBacks (0)
"The best friend that an SEO can have is Excel" is a comment I've heard several times. While it's true that Excel is an important tool for data manipulation, trending, planning, etc., increasingly presentation tools like PowerPoint are proving their worth.

Why presentation tools? Because they're hands down the best tools for educating the masses.

In the span of one week, I've delivered five different PowerPoint training sessions to five different groups, ranging from editors on one of our sites to all of AOL Media. PowerPoint provides a visual mechanism to explain the concepts, demonstrate the feature sets of tools, and show results.

See the full story at: http://searchenginewatch.com/3640791

How to Measure Success in an SEO Campaign

By
Website Marketing
on July 9, 2010 4:07 PM | | Comments (0) | TrackBacks (0)
If you own a website, you're already doing SEO. The e-commerce platform you choose, information architecture of your site, product marketing copy, meta data, and more all affect your organic listings in search engines from day one.

As you continue managing the site, you're constantly changing your search engine visibility, so it's important to know if things are on the right track. It takes a combination of several quantitative and qualitative measurements to get a good grasp on the state of your SEO.

See the full story at: http://searchenginewatch.com/3640565

Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 3)

By
Website Marketing
on July 8, 2010 4:09 PM | | Comments (0) | TrackBacks (0)
In our first article in this series, which focused on SEO from the perspective of the search engine crawling experience, we explored the primary aspect of the crawl, index, rank methodology. We then went on to discuss the second aspect of this fundamental SEO concept, the indexation process. This article will focus on the third aspect of the crawl, index, rank methodology: rankings.

But first, a short refresher on the assumptions put forth in the first and second articles:

Search engines crawl, index, and rank web pages. SEOs should base their tactics on these primary activities. The conclusions for SEOs working at any level boils down to these essential facts:

See the full story at: http://searchenginewatch.com/3640853

Which SEO Prospect Are You?

By
Website Marketing
on July 1, 2010 2:51 PM | | Comments (0) | TrackBacks (0)
For those of you who don't know, I run an agency that specializes in search engine optimization. And, as a small agency, I currently handle all sales.

I've been selling SEO services since March 2003. In that time, there's been one thing that's been consistent in this, otherwise, ever-changing environment.

There are two types of prospects who are reaching out to agencies to outsource their SEO. You're either the one that's hell-bent on hiring someone that week, or you're the one who is going to be diligent in your approach.

See the full story at: http://www.clickz.com/3640714
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This page is an archive of entries from July 2010 listed from newest to oldest.

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