To cynical SEOs, declarations such as the one above are ostensibly holistic mumbo jumbo -- they're the unrealistic musings from a group that has never had income completely dependant on search engine rankings.
I would heed caution to those tempted to label the Cutts mantra as propaganda intended to distract from the real factors that cause sites to rank (namely, link building). By no means is link building going away; it's the premier and most accurate factor in determining website relevance. However, it's fairly obvious that the importance of incoming links is becoming a bit marginalized by other, newer components.
See the full story at: http://searchenginewatch.com/3640673
I would heed caution to those tempted to label the Cutts mantra as propaganda intended to distract from the real factors that cause sites to rank (namely, link building). By no means is link building going away; it's the premier and most accurate factor in determining website relevance. However, it's fairly obvious that the importance of incoming links is becoming a bit marginalized by other, newer components.
See the full story at: http://searchenginewatch.com/3640673
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