Over the last few weeks I've found it interesting that a few people thought I had a business and PR background rather than a background in SEO. The reason for this seems to be that I generally look at what my work means in terms of business performance, rather than just making web stats look good by using lots of plus signs and positive arrows.
Too often, people still think of SEO as a technical service, rather than a key marketing activity and integral part of their business strategy.
See the full story at: http://searchenginewatch.com/3640519
Too often, people still think of SEO as a technical service, rather than a key marketing activity and integral part of their business strategy.
See the full story at: http://searchenginewatch.com/3640519
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