SEO or PPC, which is better? That was one great debate at SES London which included excellent arguments from the SEO camp, followed by a strong defense for PPC - before Fantomaster decided that there's no need to worry about the rules, as black hat is the way forward!
There's a growing divide between online marketers who enjoy organic search and those who prefer paid search. So what do your preferences say about you?
Do you enjoy hours spent analyzing search terms and bidding on long tail PPC keywords that squeeze an extra 20 percent return out of your budget? Or do you prefer to add lasting value to a Web site over the long term, gradually building authority through clever content and inching your way to the top of the natural search results?
See the full story at: http://searchenginewatch.com/3639692
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