When teaching your clients to fish for SEO, some clients that would like to manage this tactic underestimate the amount of work or expertise associated with it. Remember, it's OK to teach your clients how to do your job if it's in their best interest.
However, agencies must understand how SEO plays into the overall search strategy, even if you're handing over the keys to the castle to the client. SEO shouldn't be simply looked at as some technical stuff you do to improve a site. Let's stick with this theme of not taking things for granted and really differentiate between best practices and SEO.
See the full story at: http://searchenginewatch.com/3636318/print
However, agencies must understand how SEO plays into the overall search strategy, even if you're handing over the keys to the castle to the client. SEO shouldn't be simply looked at as some technical stuff you do to improve a site. Let's stick with this theme of not taking things for granted and really differentiate between best practices and SEO.
See the full story at: http://searchenginewatch.com/3636318/print
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