Universal Search 101

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During your SEO studies, you might have come across the term universal search or blended search. Not sure what it means or how it works? Then this article is for you.

Universal search has been around since 2007 when Google announced a significant change to its search engine. Soon after, Ask announced their Ask 3D platform and Microsoft Live announced their new Live Search. Yahoo followed up with what they called the new Yahoo Search.

Search is Universal

• Add a press release about your product and post to PR sites for promotion
• Add a blog post about your product
• Produce a short video about the product and post accordingly
• Go beyond your Web site and push this content into various social media channels

Now all the major search engines use a new form of search results designed to bring a better user experience to searchers. So what is universal or blended search?

See the full story at: http://searchenginewatch.com/3636341

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This page contains a single entry by Website Marketing published on February 2, 2010 8:50 AM.

Why Settle for Best Practices? was the previous entry in this blog.

Seven Tips for Picking the Best E-Commerce Program is the next entry in this blog.

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