Seven Tips for Picking the Best E-Commerce Program

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So one of your New Year's resolutions is to start making money from your Web site with e-commerce. How do you get there from here?

All e-commerce programs or "shopping carts" include a way to manage and display multiple products, calculate shipping and tax, and include a private "back-end" portion of the Web site where the owner can log in to manage orders. Beyond these basics, the features can vary greatly. Some are stripped-down basic programs, others are loaded with many more features than you will ever need to use.

1. Decide on the features you want and need.

In your regular course of business, you may be accustomed to offering different kinds of discounts (volume discount, percentage off sales) to certain customers to win a sale, or you may have different types of customers, such as wholesale and retail. To continue these practices online you will need to seek out software that specifically delivers the features that meet these needs.

http://www.ecommerce-guide.com/solutions/building/article.php/3860166

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This page contains a single entry by Website Marketing published on February 3, 2010 7:14 AM.

Universal Search 101 was the previous entry in this blog.

10 Commandments of Modern Marketing is the next entry in this blog.

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