February 2010 Archives

PPC Consulting Avoiding the Client Bad Beat Stories

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Website Marketing
on February 18, 2010 9:45 AM | | Comments (0) | TrackBacks (0)
Jamie Smith, CEO of EngineReady -- a search marketing company with several Fortune 500 clients -- has a bad beat story that is a cautionary tale for consultants in the search industry. His company became responsible for hundreds of thousands of dollars in AdWords spend.

Smith had worked with this company for more than three years and billed them for PPC spends without problems. But when the company suddenly went out of business, Smith's company, which had been paying Google directly and billing the client, found themselves liable for the money spent.

This question of how consultants should structure pay for PPC spends by their clients has a number of caveats.

See the full story at: http://searchenginewatch.com/3636477

How to Build Links, Increase Traffic and Exposure

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Website Marketing
on February 12, 2010 7:49 AM | | Comments (0) | TrackBacks (0)
Searching for a way to steadily build links every week while increasing traffic and exposure? Get your content published on other Web sites.

This marketing technique has been successfully used in print publications and works even better online. Here's how to streamline the process.

First, set a specific goal of how many unique pieces to get published every week or month. It's important to start small so you don't feel overwhelmed and can make sure all the resources are in place.

A specific goal keeps everyone focused. Once the process is flowing smoothly, increase the targeted goals.

See the full story at: http://searchenginewatch.com/3636452

Search Engine Optimization and Paid Search - What Should Your Philosophy Be?

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Website Marketing
on February 11, 2010 7:52 AM | | Comments (0) | TrackBacks (0)
As a search engine marketing company, we are often asked by clients and prospects if there's a basic philosophy when it comes to organic search engine optimization and paid search advertising.

"Is one tactic more favorable than another? How do I know which channel to pursue? Should I do both?"

Without a hard look at your company's goals and unique situation, there really isn't a concrete answer to these questions. The true test of pursuing either an SEO campaign or PPC advertising (or both) is knowing that it all boils down to your company philosophy, ROI objectives, budget, and countless other monetary and marketing factors. To determine which, or what combination of both, might offer the most bang for your buck, let's examine five types of "models" that my search engine marketing company often deals with.

See the full story at: http://www.site-reference.com/articles/Internet-Marketing/Search-Engine-Optimization-and-Paid-Search-What-Should-Your-Philosophy-Be.html

10 Commandments of Modern Marketing

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Website Marketing
on February 4, 2010 8:51 AM | | Comments (0) | TrackBacks (0)
10 Commandments of Modern Marketing Some people start the new year with resolutions. I thought, why not start 2010 with 10 commandments for online marketing -- resolutions to do marketing right; that is, marketing that takes into account how the modern landscape and modern consumers have changed.

1. Thou shalt not target customers with messages they don't want. No matter how targeted the advertiser thinks the message is, it's still not targeted, relevant, or timely enough.

See the full story at: http://www.clickz.com/3636027

Seven Tips for Picking the Best E-Commerce Program

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Website Marketing
on February 3, 2010 7:14 AM | | Comments (0) | TrackBacks (0)
So one of your New Year's resolutions is to start making money from your Web site with e-commerce. How do you get there from here?

All e-commerce programs or "shopping carts" include a way to manage and display multiple products, calculate shipping and tax, and include a private "back-end" portion of the Web site where the owner can log in to manage orders. Beyond these basics, the features can vary greatly. Some are stripped-down basic programs, others are loaded with many more features than you will ever need to use.

1. Decide on the features you want and need.

In your regular course of business, you may be accustomed to offering different kinds of discounts (volume discount, percentage off sales) to certain customers to win a sale, or you may have different types of customers, such as wholesale and retail. To continue these practices online you will need to seek out software that specifically delivers the features that meet these needs.

http://www.ecommerce-guide.com/solutions/building/article.php/3860166

Universal Search 101

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Website Marketing
on February 2, 2010 8:50 AM | | Comments (0) | TrackBacks (0)
During your SEO studies, you might have come across the term universal search or blended search. Not sure what it means or how it works? Then this article is for you.

Universal search has been around since 2007 when Google announced a significant change to its search engine. Soon after, Ask announced their Ask 3D platform and Microsoft Live announced their new Live Search. Yahoo followed up with what they called the new Yahoo Search.

Search is Universal

• Add a press release about your product and post to PR sites for promotion
• Add a blog post about your product
• Produce a short video about the product and post accordingly
• Go beyond your Web site and push this content into various social media channels

Now all the major search engines use a new form of search results designed to bring a better user experience to searchers. So what is universal or blended search?

See the full story at: http://searchenginewatch.com/3636341

Why Settle for Best Practices?

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Website Marketing
on February 1, 2010 7:18 AM | | Comments (0) | TrackBacks (0)
When teaching your clients to fish for SEO, some clients that would like to manage this tactic underestimate the amount of work or expertise associated with it. Remember, it's OK to teach your clients how to do your job if it's in their best interest.

However, agencies must understand how SEO plays into the overall search strategy, even if you're handing over the keys to the castle to the client. SEO shouldn't be simply looked at as some technical stuff you do to improve a site. Let's stick with this theme of not taking things for granted and really differentiate between best practices and SEO.

See the full story at: http://searchenginewatch.com/3636318/print
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This page is an archive of entries from February 2010 listed from newest to oldest.

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