It's been about 15 years since I developed my first e-mail newsletter. It's not rocket science. But I still come across clients that are missing the basics.
Here are some tips to get you started -- or to help you quickly review your existing e-mail newsletter and confirm that you're still in line with best practices to make it successful.
It's All About the Reader, Not You
Remember: When you're developing an e-mail newsletter, make it relevant and interesting to your audience. This sounds so simple, but I still see clients whose e-mail newsletters are "all about us" -- we've hired a new VP of sales, we landed a new client, etc. That's nice, but what's in it for the reader?
See the full story at: http://www.clickz.com/3635165
Here are some tips to get you started -- or to help you quickly review your existing e-mail newsletter and confirm that you're still in line with best practices to make it successful.
It's All About the Reader, Not You
Remember: When you're developing an e-mail newsletter, make it relevant and interesting to your audience. This sounds so simple, but I still see clients whose e-mail newsletters are "all about us" -- we've hired a new VP of sales, we landed a new client, etc. That's nice, but what's in it for the reader?
See the full story at: http://www.clickz.com/3635165
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