What's the Future of Google's Local Search?

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Google is making a powerful push to become the undeniable leader in providing local business information to online searchers. In the past year, Google has made the greatest concentration of changes and testing regarding Google Maps since it first made its appearance in 2004 as Google Local, and the rate of change has accelerated greatly over the past three months.

I have absolutely no inside information from Google Maps. This is simply speculation based on five years of watching and listening to what goes on at Maps. Here are the highlights:

In February 2009, Google began testing what has since been dubbed as the K Pack, where the maps that appeared next to the 10 pack in the Web results began showing additional markers -- not just those for the businesses listed in the 10 pack but also for other nearby businesses that didn't make it into that enviable position.

See the full story at: http://www.clickz.com/3635906

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This page contains a single entry by Website Marketing published on December 18, 2009 8:16 AM.

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